Regions such as the United States and Europe remain in an unusual inflationary process, for the reasons explained above, and are a very important part of Nintendo’s market in the world.
“In terms of the impact of global inflation on our current business, our entertainment business has not been affected by macroeconomic considerations”, clarified the president.
“We have heard from our offices abroad that inflation is rising rapidly, and has a huge impact on people’s lives, especially in Europe and the United States. While there has not been a material effect on our sales, we will continue to closely monitor the situation,” he noted.
On this, he added that “although we cannot comment on pricing strategies, we currently have no plans to change the price of our hardware due to inflation or the increase in the cost of acquisition in each country. We will do so by determining our future pricing strategies.” prices through careful and continuous deliberation.
“In Europe, as in other regions, sales of Switch remain stable and consumer interest is high. Changes in the environment, such as the situation in Ukraine and global inflation, have not affected the progress of the Nintendo Switch business in Europe much, ”he closed.
Source: Ambito
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