sales fell nearly 5% from last year

• 53% of businesses launched some type of promotion to drive sales.
• 36% of businesses sold the same as expected, 30% worse, 21% better, 8% much worse, and 5% much better.
• The average sales ticket was $8,784, registering a drop of 8.27% at constant values.

Analysis by category

Of the 6 items surveyed, 2 rose in the annual comparison and 4 fell. those who grew up were Cell Phones, Peripheral Equipment and Accessorieswith an annual increase of 6.9%, and Cosmetics and Perfumery (+3.1%). The rest went down.

1) Footwear. Sales fell 6.4% compared to Mother’s Day 2022, measured at constant prices. Only for 30% of the businesses measured, the activity was better than last year, for 40%, on the other hand, it was worse and another 30% considered that it remained at the same levels. In general, businessmen considered that Father’s Day was better than Mother’s, when it is usually the other way around, and it is explained by prices and lack of purchasing power. The average ticket per purchase in this branch was $8,576.

2) Cosmetics and perfumery. The sector had an improvement of 3.1% compared to last season. 60% of the stores made some promotion, highlighting cash discounts, network raffles, 2×1 on offline products, or special combos. The average ticket per purchase was $5,122.

3) Electrical appliances, home appliances and audio and video equipment. The sale fell by 2.7% compared to last year. The average ticket per transaction was $17,433 and was the highest in the sample.

4) Peripheral equipment, accessories and cell phones. With an average ticket of $9,522, sales rose 6.9% compared to the same celebration in 2021, at constant prices. There was little output of devices, and in most cases with promotions or fees. Instead, items like earphones and cases sold very well. A factor that did not favor the variation rates, according to the companies consulted, is the increase in business in this category, because it divided sales among more actors.

5) Clothing and accessories. The sector registered a year-on-year drop of 14.9%, always at constant prices, and the ticket averaged $6,762. The stores surveyed attribute the low levels of activity to clothing prices, which have risen a lot in recent months. The same thing happened in lingerie. On the other hand, accessories, such as belts, hats, scarves, sold well. The cool weather had a positive effect, because it allowed stores to sell stock that they had left over from the winter season.

6) Bookstores. Sales were down 5.8% from the previous Mother’s Day and the average ticket per sale was $4,515. For 22.4% of the businesses surveyed, the date was better than expected, another 54% defined it as the same and 24% worse. The interest in this type of gifts remains firm, although this year the drop is linked to the fact that there were purchases for fewer people.