The discounter positions itself as a pioneer when it comes to animal welfare. The meat and sausage products of the two own brands Back-to-Origin (organic) and FairHof (animal welfare) already account for 20 percent of Hofer’s total meat and sausage sales. The goal for 2030 is to reach the 100 percent mark. How the path to get there and which measures the supermarket chain is taking to achieve its goals is above all dependent on the decisions of the federal government within the framework of the “Animal Welfare Pact” and the results of current animal welfare projects of the AMA, the group announced in a broadcast .
While the German meat market is defined by four forms of animal welfare, Austrian meat generally stands for high standards and quality, as Austria’s animal protection laws are among the strictest in Europe. For this reason, as part of its regionality and animal welfare concept, Hofer decided in mid-2020 to purchase the entire permanently available range of beef, pork and chicken from Austria, including marinated meat items. Since the beginning of the year, the discounter has even gone one step further and has extended this Austria guarantee to include processed meat items such as sausage, bacon and ham. The only exceptions are international specialties and promotions available at short notice.
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
