Even the location was special: the traditional Italian brand Ferragamo presented its new collection in a sparse hall instead of in the old Milanese palazzi. The brand stands for superior craftsmanship, but not for coolness. That should change now.
Actually, one could have guessed it upon arrival at Milan’s Malpensa airport. Or while waiting at the tram stops in the city. During Milan Fashion Week almost the entire city was covered with the new advertising campaign of the Florentine luxury brand Ferragamo. The fact that the house, founded in 1915 by the Neapolitan shoemaker Salvatore Ferragamo, is currently undergoing a transformation of unprecedented proportions became really clear on Saturday morning. In a huge exhibition hall reminiscent of a UFO, Ferragamo showed its collection for autumn and winter.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
