This is the highest amount in history for men’s fragrances.
French luxury fashion house and cosmetics giant Diorwho stood by the star even as he faced choppy PR waters amid his legal battle with his ex-wife Amber Heardsigned with Johnny Depp a massive deal, marking the largest men’s fragrance deal in history.
As revealed by the Variety portal, the three-year contract is for $20 million, which eclipses the $12 million contract for Robert Pattinson to serve as a spokesperson for Dior Homme and the pact of US$7 million Brad Pitt to promote Chanel No. 5. A source familiar with the fragrance industry says most A-list artists with fragrance deals make around $2 million to $4 million per year as chris pinewhose agreement with Armani It is valued at $4 million a year for 3 years.
Since 2015, the star of “Pirates of the Caribbean” has been the face of Dior Sauvage, with an advertising campaign that was based on his image of a wild rocker. The company faced pressure to fire Depp after a UK court ruled against him in his 2020 libel suit against the sun for her description of him as a “wife beater” in regards to Heard. But Depp’s image and marketing improved dramatically last year after he prevailed in a defamation suit against Heard.
In that case, which took place in Virginia, a seven-member jury found that Heard defamed Depp and awarded him $10 million in compensatory damages plus $5 million in punitive damages, the latter capped by the state at $350. 000. The jury of seven essentially dumped cold water on Heard’s 2018 Washington Post op-ed in which she claimed to be a survivor of domestic abuse.
Depp’s new Dior deal coincides with a high-profile appearance for him at the upcoming Cannes Film Festivalwhere he will be present for the world premiere on May 16 of the historical drama of Maiwenn “Jeanne du Barry”, in which he plays King Louis XV. She is expected to attend a Dior dinner on May 17 before heading to London the next day for a tribute to Jeff Beckwhere he will perform alongside Eric Clapton and Rod Stewart.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
