In Argentina, the infused vodka segment has experienced exponential growth: it increased 52% between 2021 and 2022. Today, more than 80% of the category’s total sales in Argentina, which reaches 20 million liters, correspond to flavored or infused vodkas.according to a survey of ISWR (International Wine and Spirits Research). Vodka is the 4th most consumed category in Argentina (after wine, beer and snacks, in that order), as confirmed by the study carried out in 2022.
In this context, SKYY Vodka, the fastest growing vodka brand in the Argentine market (more than 100% between 2021 and 2022, according to IWSR), presents its new SKYY INFUSIONS flavor: Blood Orange. This variety, unique in the market, constitutes the sixth infusion to enter the portfolio, made up of the flavors Raspberry, Apricot, Pineapple, Passion Fruit and Coconut.
“In the era of immediacy, infused and ready-to-drink alcoholic beverages are positioned as one of the most chosen options among young people of legal age. At gatherings with friends, being able to enjoy a delicious cocktail, just by having the spirit and the mixer at hand, becomes a highly valued option,” he comments. María Carolina Gentile, Marketing Director of Campari Group Argentina.
Orange is the leading fruit in all the latest launches in the alcoholic beverage industry over the past 5 years, according to Mintel. The consumer is looking for new exotic fruits to explore, and this demand includes oranges and other sophisticated fruits and authentic, natural and organic varietals from regions around the world. Varietal profiles such as clementine, Meyer lemon and Bing cherry, along with more exotic fruits such as lychee and yuzu, are providing consumers with greater quality and authenticity.
Known for its crimson red flesh, the blood orange was born as one of Sicily’s most prized crops and is now cultivated all over the world. Once reserved only for royalty, the blood orange has made its way into a number of new product categories, with beverages leading the way in terms of new launches. Blood orange flavored products grew 16% globally between 2017 and 2018, with most of the growth starting in Asia Pacific and then spreading to the rest of the world.
Its flavor combines sweet and bittersweet notes, evoking the essence of red fruits and achieving a variety of intense and at the same time very refreshing flavor.
”The blood orange is a trending fruit in the world for its benefits and intense flavors, which work very well in cocktails, especially because it adapts to a wide variety of combinations, even with simple mixers such as lemon-lime soda, tonic or orange juice . SKYY Vodka infusions stand out in the market because they are made from natural fruit extracts, they are versatile and allow you to create delicious cocktails with simple mixtures”, concludes Gentile.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
