Lebron James as a barbie doll
Basketball star becomes the first “Kenbassador”
Great honor for LeBron James: The US basketball star is the first professional athlete to become a “Kenbassador”. This is what his barbie doll looks like.
The US basketball star LeBron James (40) is the first male professional athlete to get his own barbie doll. The manufacturer Mattel presented on Wednesday (April 9). For this, the toy company works with its foundation, Le Bron James Family Foundation. The cooperation is intended to recognize the work of the professional athlete as an activist and philanthropic.
This is what LeBron James looks like as a barbie doll
As Ken, the four-time NBA champion in doll’s shape wears a blue and white college jacket with LJ logo, plus sunglasses, headphones, cap, sneakers and a gold watch and a casual belt bag. On the wrist, the doll carries the everlasting “I Promise” band.
LeBron James wants to be a “positive role model”
LeBron James himself is very happy about the great honor of being available as a Ken for collectors. “As a child, I was lucky enough to have role models who not only inspired me, but also show me what is possible through hard work and dedication,” said the 40-year-old. “Now, as an adult, I know how important it is for young people to have positive role models to see.”
“We are pleased to present a new version of Ken to the fans, which LeBron celebrates as a model, its status as an icon, its sustainable influence on culture and its commitment to be a positive example of the next generation so that it can exhaust their limitless potential,” says Mattel press statement.
After the success of the “Barbie” film, the Barbie Universe wanted to put in a new context, said Mattel. Since adults are the fastest growing customer segment of the toy industry, one now wants to be increasingly aimed at adult collectors. In the run-up to the 65th anniversary of the Ken, which is due in 2026, one wanted to honor a series of “Kenbassador”, “inspire and contribute to a better world for everyone”.
Le Bron James: His ken is bigger
The special thing about the first “Kenbassador” doll: adapted to its true height, the Lebron James doll is also a centimeter larger than the standard-ken doll. The basketball star worked very closely with the Barbie team for the design of the doll, among other things to personalize the outfit of his doll, which indicates numerous milestones in his life. The Barbie Signature Lebron James Kenbassador’s doll is available from Monday (April 14).
Spotonnews
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
