In this type of acquisition, a neuronal circuit of rewards is even activated that provides satisfaction, as happens with the shopper’s high where people want to reward themselves with unique objects that comfort them and give them pleasure at its best . Historically, the typical consumer profile was those passionate about luxury items and collectors. Today, the public extended beyond the fans. The age range was expanded and young people aged 30 and over are turning to buy products with these characteristics.
Whether for pleasure, fashion or taste, the demand for these products is increasing, which is why there are a large number of people who value luxury and acquire pieces as a form of hoarding. The industry is quite concentrated and is the one that, ultimately, regulates and takes care of the market so that it does not lose that condition of exclusivity.
In an economic and financial context of great volatility, the scarcity of these items, already considered as a conceptual condition from their manufacture and an economic market strategy, generates an increasing interest in high-end products. As a consequence, the public considers them an attractive investment and a haven of value, taking into account their quality standards and their high purchasing power to access them.
In addition to a growing demand, there is an expansion of supply. Although this consumer segment has always existed, the professionalization of business has been perfected, along with greater research and development of production, giving rise to new players specialized in different areas.
In Argentina, the level of information of its public and the exchange gap caused an increase in demand that is currently maintained, given the possibility of accessing convenient prices, without having to travel to another country to buy the desired objects.
Added to the benefits that the brands themselves promote, it is an advantageous option. Argentines continue to choose to shop locally, even at a time when people are once again traveling abroad.
The fact that it is a globalized industry means that it is not conditioned to the cyclical variations of the national economy. It can be a limiting factor in development, but it does not become a decisive factor.
President of Grupo Chronex (representative in the country of the Omega, Piaget and Raymond Weil watch brands) and president of the Argentine Swiss Chamber of Commerce.
Source: Ambito
