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SMEs: The importance of starting the year with clear objectives

SMEs: The importance of starting the year with clear objectives

The urgent covers the important

Many times in SME companies, the urgent covers up the important and the years go by with relegated objectives that often lose their validity. We all know that to stay means to go slowly, the world changes very fast and services and products must go at the same speed. In order for an objective to be achieved, one of the key points when delineating is time; this factor is what makes it attainable or expendable. When an objective is not achieved in the planned time, it runs the risk of being discarded because it is out of context, obsolete.

all to the same side

Thinking about the improvements that the company requires configures strategic planning, which is implemented by defining agreed objectives with the leaders of all areas (commercial, operational and administrative). These objectives produce a synergy of the company for the same direction. (In organizations, it is very important that all the areas that make them up are crossed by the macro or general objectives; and that in turn the objectives by sector contemplate them in their outline in order to guide the operation towards the same path .)

This synergy allows something very important: join forces and control the advance. The goals that are related to said objectives must be measurable, to allow monitoring during the year and to evaluate the feasibility and progress of the improvements defined in the aforementioned strategic planning.

How is it achieved?

There are currently very simple computer tools, even some free, that allow you to record objectives for each leader, their metrics and the degree of progress to celebrate, adjust or worry.

The strategic planning system or process is not just about definitions, it is about putting them into practice and monitoring their progress on a regular basis, with progress reports and very good communication.

Companies that develop a simple strategic planning system advance much faster and adapt much better to the changes that today’s business world requires. On the other hand, they are companies that are constantly learning, because proposing improvements and trying to carry them out is an exercise that develops the company’s people in practice, which is the best way to learn.

Partner of BPS Consulting, specialist in solutions to improve business management.

Source: Ambito

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