While the technological revolution that humanity lives seems to direct all kinds of activities exclusively to the digital universethere are more and more exceptions to that dominant trend. Thus, the hybrid response to this phenomenon gave rise to the creation of the term “Phygital”which comes from the union of “physical” and “digital” words.
Art and finance are two worlds that They move on that ambiguous border and that at the same time they are increasingly linked thanks to new technologies. A Meeting point between both universes is facilitated by the Blockchainwhich allows “Tokenizar” A work of art and be able to market it like any other physical asset through options such as NFT (non-fungible token).
This procedure does nothing but Update a link between art and business that is as old as humanity itself.
The size of the world market market It was valued at US $ 552,000 million in 2024 and is projected to reach US $ 585,980 million in 2025 Under the impulse of the adoption of new technologies, according to a report by the global consultant Straits Research.
“The world art market is promoted by the increase in sales of works of art worldwide, especially among people with high heritage. In addition, the integration of artificial intelligence into the creation and marketing of art further increases market expansion. In recent years, it is estimated that The appearance of online art and NFT They will create opportunities for market growth, ”says the study.
For example, according to an estimate of the Art and Finance Report 2023 of the International Auditor Deloitte indicates that the loan market with a guarantee of works of art I could amount to the historical record of US $ 40,000 million This year.
At the same time, the report on the 2024 art market of The Art Basel and UBS reported that while sales in public auctions They climbed up to US $25,100 million in 2023private sales from auction houses grew, other US $ 3,900 million.
In parallel, a survey conducted by the same researchers among 1,400 individuals of high net worth around the world showed that The average expenditure on art assets of all kinds in the first semester of 2024 amounted to Au $ S256.140with a median of the order of US $ 55,000, although in a decreasing trend due to the uncertainty of the international economic context.
Faced with the magnitude of this market, the figures on robberies, falsifications and fraud In the art world they are also high impact. A report by the Art Loss Register organization estimated that the art market loses $ s10,000 million every year For those crimes.
In this context, two companies recently configured A strategic alliance to offer a “Physical” response to investors in works of art in Argentina. The proposal Combine the physical custody of the works with their digital marketing.
Achieve it through the application of technology Blockchain and the Internet of Thingsso that the works can be divided and sold to global investors without moving them from their location in security vaults.
A new paradigm for art business in Argentina
“This alliance It is not just technological, it is also cultural. We are joining centuries of expertise in physical custody with the innovation that art needs to remain relevant in the digital age, “said businessman Juan Piantoni, CEO of Ingota national firm that offers the rental of private security boxes and that has the first and only art vault of the country.
The company sealed an alliance with the multinational Tokenizartcompany considered pioneer in traceability blockchain, which allows for example that a paint or sculpture valued in several million can be guarded in a security vault and, at the same time, be “tokenized” to be divided and sold to global investors without the need to need move it from its location.
Each part of the alliance has a specific and complementary function. Ingot has certified vaults against robberies, fires and environmental disasters. Its facilities are reference in Latin America for clients such as museums, private collectors and linked institutions.
For its part, Tokenizart uses blockchain technology (gnosis chain, carbon-neutral) and NFC chips To create an inviolable “digital twin” of each work, registering its origin, authenticity and movements.
Leonardo Leporace, CEO and co -founder of Tokenizart commented: “This alliance is an innovation for collectors and institutions since the works stored in Ingot They can be tokenized to be used as collateral on loans or for fractional sales, expanding investment opportunities. This alliance allows us to climb solutions that until today They were science fiction: works guarded in impregnable vaults but digitally accessible to everyone ”.
The agreement not only protects works, but integrates them into the real economy through blockchain tools, democratizing access to art and redefining traditional patronage. Each work guarded in its vaults generates a “digital twin” with blockchain traceability, facilitating its global sale without physically moving it.
“This alliance It is a new paradigm for art since it transcends a mere commercial collaboration: it is a model for a more transparent, safe and inclusive art market. So It is possible to integrate the best of both worldsthe physical infrastructure of elite and the democratization of the blockchain, ”concluded Juan Piantoni.
The joint project foresees that collectors will token work guarded in INGOT, with access to a global buyers market and will launch workshops on physical-digital preservation of heritage, with the objective of positioning themselves as references in the field of corporate social responsibility.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
