They launch a new airline that will fly from Buenos Aires to Madrid

The company’s announcement comes in line with the Government policies on airline deregulation. Thus, the airline will compete against other companies such as Iberia, or Air Europa, although at the moment they have not confirmed that frequency level there will be between both countries.

The new airline that will connect Buenos Aires – Madrid

The Plus Ultra Línea Líneas airline is a Spanish airline company founded in 2011 by Julio Martínez Sola and Fernando González Enfedaque. In 2015, it obtained the Air Operator Certificate in 2015.

Recently, the company confirmed his landing in Argentina. According to Martínez, it will join the local aeronautical market with the opening of the route that connects the Argentine capital with its Spanish counterpart.

“By October 2025 we will open this new destination“, anticipated the Spanish executive. At the moment, the level of frequencies that this company will have is unknown, although, according to what they announced, the company will increase the number of flights by purchasing more Airbus 330 aircraft.

The arrival of Plus Ultra is linked to the policies of deregulation in aviation matters carried out by the Governmentled by the Minister of Deregulation and Transformation of the State, Federico Sturzenegger. Previously, the low cost Jetsmart had anticipated in August that it would add two Chilean-registered aircraft in October and November, something that was not allowed with the previous regulation.

Regarding this, Sturzenegger celebrated the announcements with a message on his social networks: “American Jet incorporates 9 aircraft. Flybondi will soon add 5 aircraft and JetSmart continues to expand its fleet. And in just weeks, flights will begin for three cities in the interior of the province of Buenos Aires on a new airline. VLLC!”

Open skies: what modifications are established within the framework of commercial aviation deregulation

The National Government began, in July of this year, with the deregulation of the airline sector. Through the Decree 599/2024published in the Official Gazettethe Executive Branch approved the regulations that establish access to airline markets, repeals regulations and modifies the Aeronautical Code.

The measure applied impacts the commercial airline authorizations to operate in Argentine territory. They will be granted to carry out internal and international air transportation activities for passengers and/or cargo, for regular or non-scheduled services, carried out with aircraft; for aerial work and for operational airport and ramp services in general.

“The activity regulated by this regulation will be governed by the following principles: a) Free access to the market for new operators through short and agile administrative procedures. b) Stimulus to fair competition between the different operators. c) Rate deregulation. d) Protection of operational security. e) Continuous operational surveillance of authorized services. f) Freedom in setting frequencies, where appropriate, initially declaring them in your business plan, for analysis subject to strict operational criteria and the need for air traffic to develop in a safe and orderly manner. g) Limited and efficient interventions of the National Public Administration, of a digital/electronic nature, aimed exclusively at the preservation of the principles stated above. h) Transparency in the measurement, allocation and use of airport capacity”, detailed from the Government.

In addition, the regulations also include “incentives for carrying out new airline routes and/or for the operation of new transporters”, “access and fair allocation, with international standards, of airport services and common spaces, which allow free competition”; and the establishment of indicators and monitoring indices based on operational efficiency, regularity, punctuality and planning.

For its part, the libertarian administration explained that the reform of the Aeronautical Code It will be applied with international standards on trade in goods and services as a reference, “seeking to harmonize the internal regime, to the extent possible, with those of the other MERCOSUR countries or other international organizations.”

Beyond what has been mentioned, the modifications also raise the reduction of procedural times in order to avoid “unnecessary delays and the indeterminate duration of the processes, thus optimizing the resources available to the administration.” “The procedures aimed at regulating the access of air operators to the Argentine market must be subject to the specific and exclusive requirements of the matter,” stated the Executive Branch.

In this way, the idea of ​​“optimize available infrastructure” and “an efficient allocation of resources in an impartial, non-discriminatory and transparent manner.”