The French team took advantage of its victory in Ligue-1 last year, against more powerful clubs such as Paris Saint-Germain (PSG) or Olympique de Lyon, as well as the notable sales of its greatest talents.
This, in a period of great contraction in the transfer market. Thus, it managed to increase its average turnover to 89.8 million.
Among the well-off, Kpmg Football Benchmark puts Sevilla in second place, with an improvement in its business of 15.4%, to 159.1 million. From then on, the rest of the clubs assumed decreases in their billing. From Manchester City (-2.3%), Bayern Munich (-3.7%), Atlético de Madrid (-4.7%) or Juventus (-9.7%), all with falls below 10%, to Barcelona (-22.9%), Manchester United (-20.1%) and Ajax (-28%), the three European champions that are in the top-5 of the most shocked among the greats.
Kpmg’s Football Benchmark team took into account the eight league champions it recently analyzed, adding the twelve other European clubs with the highest declared total income in the last two seasons.
To evaluate the impact of covid, the consultant took into account the closures of 2018-2019 -the last campaign without a pandemic- and compared them with the average generated by these same teams during 2019-2020 and 2020-2021.
Thus, the effect of the coronavirus is illuminating: before its explosion, the 20 main European clubs added a business of 7,586 million euros, of which Barcelona had the highest figures, with 839 million. After March 2020, this figure has been falling, to 12% adjustment -at the end of the report-, with 6,692 million.
In addition to Sevilla, Kpmg highlights Real Madrid, “the one that performed best in terms of operating income in these two years, with an average of 661 million euros.” On the opposite side is the Turkish Besiktas, which is the one that suffered the greatest decrease due to the pandemic among the twenty teams analyzed. The black and white team has lost, on average, 32% of its turnover, up to 66.6 million.
The pandemic created the need for clubs to launch savings plans; and in some cases, drastic. However, the consultant acknowledges that personnel expenses – which include salaries to the sports team – could not be adjusted as much as the large sports entities would need.
They remained relatively constant at €4,613 million on average, decreasing by just 1% compared to 2018-2019.
Costs did not decline at the same rate as revenues, causing the campus cost-to-revenue ratio to rise an average of 7%, from 67% to 74%, in seasons affected by COVID.
Source From: Ambito
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