Netflix is sticking to its core business of video streaming, but wants to add video games to its current offering in the future.
Netflix’s plans to enter the video game business become more concrete with the signing of an industry veteran.
Mike Verdu comes from Facebook, where he was responsible for working with game developers for the Oculus VR glasses. He previously worked for the industry giant Electronic Arts. At Netflix, he will be vice president for game development, as the video streaming service confirmed on Thursday night, among other things, the financial service Bloomberg and the US broadcaster CNBC.
Netflix had already signaled that games could be a promising area for expansion beyond the core business of video streaming. They are an “interesting building block” to deepen the experience around the worlds from the films and series of the service, said the manager responsible for the operational business Greg Peters in April.
In the Netflix universe there are productions such as “Stranger Things” that are well suited for implementation as video games. Since June, the service has also been trying to get additional revenue through an online shop for fan articles.
According to Bloomberg information, the plan is to make games available on Netflix’s streaming platform at no additional charge. The trend of running video games on servers in the network and letting users play them on all possible devices via streaming over the Internet is gaining momentum with offers from Microsoft, Google and graphics card specialist Nvidia, among others.
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