In a challenging and transitional economic scenario for many industrial sectors, the Argentine automotive market found in the segment Premium to one of its main winners of the year.
According to data from the Concessionaires Association (Acera) As of May, brands such as Audi, BMW, Mercedes Benz, Volvo, Lexus, Mini and Alfa Romeo They showed interannual and accumulated growths notable, positioning themselves as an unexpected phenomenon amid the reconfiguration of Argentine consumption.
Premium car boom radiography in Argentina
During the first five months of 2025, these brands grew solidly compared to the same period of 2024. Then the detail per brand:
This strong growth in the annual accumulated It is higher than the strong rise that the total market had, which in the year of the year had an interannual rise of 78.9%.
Generalist brands also showed promotions, but of less percentage. For taking the Top 5 to May: Toyota (+41.7%), Volkswagen (+111.3%), Fiat (83%), Renault (+95.7%) and Ford (62.1%).
A change in the buyer profile
Sector experts indicate that the impulse in the Premium segment could be explained by several factors: the Import reopeninga Relative improvement in the availability of unitsand one contained demand by high purchasing power consumers who had postponed purchase decisions during the previous years. Also, of course, a dollar that remains in low values.
In that framework, Conrado Wittstatt, General Manager of Audi Argentina, He explained in dialogue with scope that “the growth of the Premium segment so far from 2025 responds to a combination of key factors.” And he explained: “On the one hand, the reduction of taxes and the greatest predictability in the payments abroad favored the dynamism of imports, reducing costs that in previous years were a barrier to the sector. To this a contained demand was added, which found this year a more efficient response thanks to a greater availability of stock and products. In our case, we maintained one of the wider offers of the segment, which allows us to accompany this recovery of this sustained way. “
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He also said: “We see a favorable scenario for the remainder of the yearwith new opportunities to continue growing and strengthening the relationship with our clients. For several months now, our dealer network remains nourished, thanks to the confidence and constant support of our parent company. We also consider highlighting the remarkable growth that we are registering in the sports subsegment, with our S and RS lines, where today we have a broader supply than in previous years and an increasing demand. “
For its part, Ivana Dip, CEO & Managing Director of BMW Group Argentina, He understood that “the reasons for the growth of the premium cars segment in Argentina are varied and, of course, have been driven by an economic opening combination, import flexibility and reduction in internal taxes, a tribute that was highly distortive for the market and that had no reason to be in an economic context without exchange gap.”
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In that sense, he considered that “it is essential to mention the speed of the industry to provide greater offer of models.” “In BMW Group Argentina We have considerably expanded the range, which has grown exponentially, further accelerating our launch rhythm with more than 20 novelties in the last 12 months from compact vehicles, such as the recently launched BMW 1 series, to the top models of the international range of the international offer of the international offer of BMW Grouplike the new BMW 7 series That we launched a few days ago, “said the CEO of BMW, who mentioned the SUV range that is now offered, from the X1 to the X7.
Dip completed: “In this more competitive context, more and more consumers look for high -end vehicles, with advanced technology and greater connectivity and for this BMW Group Argentina It has a model for each need with the newest of the range. “
Although they still represent a small portion of the total market (none exceeds 0.5% participation) The dynamism of the premium sector is attracting the attention of dealers and importers. If macroeconomic stability is consolidated in the second semester, it is not ruled out that new high -end brands (such as genesis or coupra) evaluate their formal landing in the country.
Meanwhile, the Argentine automotive market It reinvents itself, and in 2025 the Premium cars achieved a place of privilege among the winners of the year.
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
