The brand reinforces its presence in Buenos Aires with an exclusive dealership in Olivos and projects a 30% growth in 2025.
Harley-Davidson Strong in the country with the support of Simpa groupwhich has more than invested 2 million dollars from 2022 to enhance the brand. With the opening of your only official concessionaire in Argentinaseeks to bring your brand experience to new audiences, consolidate community and expand In the local market.
Located in Av. Del Libertador 3011Olivos, the new concessionaire Harley-Davidson It is a space that combines Showroom latest generation, Boutique of clothing, accessoriespost -sales care and specialized technical service. This relaunch returns the brand to the emblematic avenue after 30 years, with a proposal that aims to strengthen its legacy In the country.
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Harley-Davidson
A milestone for the brand in Argentina
“This opening represents a Milestone for Grupo Simpa And it is a clear sample that Harley-Davidson is really present in Argentina, Not only with products, but with a complete experience, local support and global standards, ”he said Martin SchwartzDirector of the Division shot by Grupo Simpa.
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Harley-Davidson
The company projects to close 2025 with an average growth of 30% compared to the previous year, with more than 100 units soldwhich would represent the 90% of the high displacement custom motorcycle segment in the country. This impulse is accompanied by new family models Softailas Street Bob, Heritage, Fat Boy and Low Riderthat add to the 17 models already available in Argentina.
“With these new releases, we are looking for Complete all the line-up of motorcycles available in Argentinain the same way that can be found anywhere else in the world, ”he explained Federico LuhesiHarley-Davidson Brand Manager in Grupo Simpa. “In this way, we are going to give the possibility to the users of Sit and choose The Harley that best suits their needs, ”he added.
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Harley-Davidson
HARLEY COMMUNITY AND PROJECTION 2025
In line with your Expansion Plan, Grupo Simpa will launch academies so that more women join to motorcycling and activations with Drives test so that interested parties can experience managing a Harley-Davidson. In addition, they invite brand fans to join the Open House of July 5 from 11 a.m. to 6 p.m. in the new premisesto live the experience Harley closely.
With more than 120 years of historyHarley-Davidson continues to set a global presence with innovationiconic design and community. In Argentina, by the hand of Simpa group, The brand seeks to consolidate in 2025 as Reference in Premium Mobility on two wheelspointing to new generations and maintaining the essence that made it legendary.
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
