The head of the historic American automotive praised (once again) to Asian manufacturers and did not hide their astonishment from the level of sophistication achieved.
Jim Farley, CEO of Ford Motor Company, launched a direct and worrying message for the Automotive industry western. In his participation in the Aspen ideas festival, conducted in Colorado (USA)the Executive warned of China’s undisputed leadership in electric cars And he described it as an existential challenge for traditional brands: “We are in a global competition with China. If we lose this, there will not be a future for Ford.”
The head of the historic American automotive praised (once again) to Chinese manufacturers and did not hide their astonishment from the level of sophistication achieved. “It is the most humiliating I have ever seen. 70% of all the world’s electric vehicles are manufactured in China. Its technology and quality are far superior to that of Westerners with much lower costs, “the manager continued in his exhibition.
And it went even further: “70% of all the electric ones in the world leave China. We are not competing with cars, we are competing with complete technological ecosystems. You get on a Byd or Xiaomi and you don’t need to match the cell phone: your life is already there. ”
Farley also highlighted cooperation between Chinese automotive and technological giants such as Huawei and Xiaomi, which allow vehicles to arrive with artificial intelligence attendees, facial recognition, automatic payments and integrated operating systems. “West does not have that synergy. Google and Apple decided not to enter this game. They believe they can be present only from the screen, but that is not enough. China understood that the car is the next digital platform,” he said.
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The blue oval CEO not only has a corporate look. He is also a motoring enthusiast and one of the drivers of the return of Ford to the Formula 1 with Red Bull from 2026. He also led the relaunching of Mustang in the World Cup and other GT categories. His experience gives weight to his words.
In another interview, Farley confessed to having handled for months the Xiaomi Su7the first electric car of the Chinese technology company. “I used it for six months. It is an incredible, fast, efficient car, with software that responds better than anything else I have tried. I don’t want to leave it,” he admitted.
On the immediate future, it was clear: “If the American automotive do not react, we will be out of the map. We need to rethink our business model, incorporate artificial intelligence, total connectivity, integrated services and competitive prices. The car of the future has arrived China”
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
