Due to the dollar jump, automotive increases prices in 3%floor, twice the inflation

At the same time that the automakers celebrated a 44% increase in patents in July, they also observed how on the last day of the month the official dollar made their largest daily jump of the last three months, until reaching $ 1380 of price in Banco Nación. Emergency meetings in the firms of the sector to Rever the August price lists, which have already started out with an increase, floor, twice the inflation. That is, a minimum of 3%, against the 1.5% that the IPC of INDEC gave.

“We are going out right now with the communication to dealers. 3.5% even throughout the list”they expressed to the scope from one of the best racing brands, at noon on Friday.

In common argument in the terminals is that In the Javier Milei era the increases were lower than accumulated inflation and also to devaluation percentages. A way to cover possible questions from the government, which has its main battle front in the price variation, especially in the months prior to the October election.

From Ford, meanwhile, they expressed that Increases are 3% for Ranger models (national production), Territory, Everest, Maverick, Bronco Sport and the Transit Utility. “From the departure of the CEPO, the movement of the dollar and inflation was also greater than the price increase,” they said from the barracks of General Pacheco.

This Thursday, the monthly report of the Association of Automotive Dealers of the Argentine Republic (Acara) was known, with a record of 62,123 operations in July, the best month since 2018, with the exception of the last January, a month that in itself is usually higher due to seasonal issues (patents that are delayed in December to have a “New Year” model). In the accumulated seven months of the year, 388,680 units were patented, this is 71.5% more than in the same 2024 period.

With that growth scenario, the dollar jump is an unknown for the remainder of the year, when year -on -year growth will begin to decrease, since until July it compares with a small base, of pandemic levels, which had been recorded in 2024.

“There will be increases now in August, the list is there, closing”they pointed out from another automotive that is among the leaders. “An important analysis that we do is that from January 2024 to July 2025, the official exchange rate devalued close to 100% and in that same period our prices increased almost 75%. Obviously that difference meant a loss of profitability in dollars if it is considered that a relevant proportion of our preserves, such as auto parts and components, is directly tied to the dollar,” they added.

Other companies are evaluating a dollar price list scheme “to preserve business sustainability and maintain product disposition.” “It is also a way of being a bit more agile and transparent to a fluctuation of the exchange rate and gives more predictability to the entire network”they pointed out.

It should be noted that premium brands in general have already dollarized prices. And importers have a mix between pesos and dollars. For those models that were valued in national currency, until the leaving of the stocks these firms operated with a MEP dollar at $ 1,300. With which, the initial decline of the officer was a benefit (which did not translate at prices). “Until that level of $ 1,300 or $ 1,350 we had no problems, we were the same. Already about $ 1,400 we have to evaluate prices,” they said from an importer to this medium.