With a focus on after -sales, Grupo Corven Receza Chery to compete in the electric car segment in Argentina

The opening of the quota for import up to 50,000 electric and hybrid vehicles Without tariff changed the stage of Argentine automotive market. This fiscal benefit, promoted by the Government to promote energy transition, attracted the main Chinese brands that already dominate a good part of the electrified offer in the world. In that context, Chery again bet on Argentina with a renewed proposal, more technological and adapted to the current demand.

From this second semester, and under the umbrella Grupo Corventhe Chinese automotive will begin the relaunch of its brand in the country, with the arrival of new Electrified SUVsas part of a comprehensive strategy that combines product, after -sales, commercial network and experience in the field.

“We are very proud to have been chosen mutually to represent Chery In this new stage. It is the number two brand in production in China and number one in quality and safety. We entered with many totally new vertical to Corvenbut with a solid base, ”he explained to the scopeNicolás Ballestrero, CEO of the group.

Tiggo 4, Chery’s first bet

The first model that will arrive will be the Tiggo 4a Hybrid SUV which will mark the beginning of the new portfolio of the brand in Argentina. Then the versions of Tiggo 7, 8 and 2, all with variants driven by alternative energies. “We are bringing a completely renewed line. They are cars with a lot of technology, great equipment and the focus placed on sustainability,” he anticipated Ballestrero.

“The Chinese car market has been growing at an impressive speed, not only in Argentina, but throughout the region,” Ballestrero held. “We see it when we travel to Chile, Peru or Uruguay: The Market Share that are achieving these brands is very high, not for price only, but because they have evolved in quality and technology very competitively. ”

In that framework, Chery It differs by its trajectory: “Within Chinese brands, it is the one that has the most history in the country. More than 55,000 units sold, a network in the process of restructuring and products that are currently positioned among the most advanced in its category,” he explained.

For Ballestrero, the arrival of other automotive of the Asian giant generates a more competitive ecosystem, but also raises challenges. “There are many brands that land without structure or focus on after -sales. We come from the world of auto parts, we have experience in services, motorcycles, in commercial vehicles … that gives us an advantage that we are going to capitalize on from the first day.”

The first units will arrive in the last quarter of 2025

The commercial plan includes formal launch in September and a rapid territorial expansion. “They are already embarking the first units. For 2026 we will continue to develop the network, pointing to areas of greater volume and then expanding the national capillarity”he added.

Ballestrero also remarked that many of the concessionaires that make up the network of Chery They already work with other brands of the group, such as Bajaj, Kawasaki, Foton, Triumph and Mondial. “That synergy gives us a clear competitive advantage. We come from the world of replacement and after -sales, and that is in the group’s DNA. Not everyone can say the same,” he said.

Asked about the macroeconomic context of the country, the CEO was optimistic: “The market is stabilizing. The competition will increase, especially in the last quarter with the arrival of new players, but we are not afraid. We believe that the Argentine consumer will value the quality, support and service we offer.”

With an eye on electromobility, an installed brand and the support of a national group with experience, Chery It seeks to consolidate as one of the most competitive options in the Argentine market.