According to CEO Jochen Zeit, the company’s intention is to attract new users, especially young people who begin in motorcycling.
Harley-Davidsonone of the most emblematic brands of Motorcycle worldhe works on a new model that aims to diversify his audience. This is the Sprinta compact design motorcycle, classical aesthetics and initial price close to U $ 6000which would make it the most economical option of the brand’s catalog.
The launch is scheduled for 2026, although it is expected to be presented to concessionaires before the end of the year. According to him CEO Jochen Zeitthe company’s intention is to attract new users, especially young people who start in motorcycling.
Harley-Davidson prepares a more accessible motorcycle: estimated price below US $ 6,000
Since 2021, Harley This project had been developing in response to the fall in sales, which in the last quarter fell more than 20%. The most accessible model so far, the Nightsterhas a base price of U $ s9,999which highlights the strategic turn of this new bet.
Although it was not yet officially confirmed, the presentation of the SPRONT could be made in the International exhibition of bicycles, motorcycles and accessories (EICMA)which will be held from November 6 to 9, 2025 in Milan.
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The Sprint Take as reference a historical model of the brand: a compact motorcycle launched in 1961the result of collaboration with the Italian Aermacchi. That version had a 250 cc engine, a simple and practical design, and was designed as a lighter option against traditional models of large displacement. In 1974, after increasing 350 cc, it was discontinued.
Harley-Davidson Not only does it seek to recover that spirit, but also position yourself in a more competitive and dynamic segment. In addition, Zeit anticipated that they work in a second model of the Cruiser type, although no more details were given at the moment.
Source: Ambito
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