Miles Carsharing
Pig mess to rental cars – this is how the provider reacts
The car sharing provider Miles makes headlines again: after the disfigured of the company name in “Milfs”, it is now a bit explicitly on the Miles delivery car.
At the beginning of 2024 it became a mass phenomenon: suddenly “Milfs” appeared everywhere in major German cities. This means cars from the car sharing provider Miles, who writes himself in capital letters, in which “e” the lower line was removed and it can now be read there as “F”. A simple handle that turns the harmless company name a term out of the lowest pornography drawer. Because according to Duden, a “milf” is a “sexually attractive, more mature, experienced woman”. It becomes more vulgar when you look at what the abbreviation stands for: “Milf” is considered a short form of “MOM/Mother I‘D LIke to FU … “, ie” mother, whom I like to fi … “. The term became known by films like”“Today he is mainly used in film titles on adult pages.
Even then, Miles warned that it was ultimately nothing more than vandalism. The acts will be followed and displayed if possible.
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But now the SCHABERNACK apparently goes into the next round. In the meantime, self -proclaimed joke bolds are once again becoming more like merging to the provider’s delivery van. This time with a new “joke”: Miles advertises the delivery van with the saying “Van Rental Made Easy” (in German: “Dam car rental easy”). However, if you stroke the “V” and the word “pension”, it becomes “on … al Made Easy” (a translation should be superfluous).
This is how car sharing provider Miles reacts to the new saying
Miles is not pleased again. When asked: “We have not yet observed this type of modification, but will keep an eye on whether it is increasing. In principle, we cannot approve of damage of all kinds, since they have to result in costs that have to be borne by all customers at the end. Even if such messages have some amusement, they find others as inappropriate and, in the case of” milfs, “even insulting.”
Around a year and a half ago, helpful tenants advised the company to spoil the vandals the fun in which you rely on other writings or do not have the letters individually, but cut out from a black block. An example of this can be found in the image of the maker, where the Miles logo is shown in a black square. That would make it significantly more difficult to manipulate the lettering.
At that time they wanted to hold on to the branding, Miles explained that star. Could this change in the future if there is no longer an impression on the cars from a “joking” change?
Source: Stern
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
