Regarding growing competition, especially with Chinese brands, Kovarsky comments that “The growth in the offer of imported vehicles represents, without a doubt, a challenge for the local and regional industry. But it also generates new opportunities.” Renault He relies on his “long career in Argentina, backed by a network of 45 highly federal dealers, also offering after -sales services that continue to be a key differential. “As shown, he mentions the opening in Mendoza of the first RNLT“A new concept of commercial space that combines modern design, closeness and customization”, anticipating a “more human, more connected and focused on the new ways of relating to brands.”
On the necessary conditions for consolidate the offer of electrified vehicles large -scale, Kovarsky He pointed out that “It becomes key to reinforce collaboration between the public and private sector”. He also argued that “a solid, predictable and vision of future regulatory framework” is required, together with “Concrete incentives that promote the adoption of these technologies by users”since “they contribute directly to reduce the carbon footprint.” In addition, the need for “specific infrastructure development stands out (as load networks and maintenance systems) that allow real support to these new forms of mobility. ” “Argentine users will find more hybrid and electrical options adapted to the current conditions of the country”. Finally, Kovarsky He stressed that “Advance in electrification also implies progress in security”and mentioned the program Human First With shock and drill tests to “reduce the quantity and severity of accidents, improving drivers and pedestrians” every day. “
Chevrolet bets on spark
Pointing to Chinese competition in the electrical segment, Andrés Carfagna, commercial director of General Motors Argentina He pointed out that “competition is positive, as long as it is on equal terms.” He explained that Chevrolet It has “extensive experience competing in very open markets in the region such as Chile or Ecuadorwhere the arrival of Asian brands has been very important, and our brand is maintained in leadership positions. “ Spark euva global vehicle launched successfully in markets such as Dubai, Mexico and Brazil, with high quality standards, post -sales support and competitive prices. “
On the pressure generated by Chinese competition, he said he represents “A challenge for the local and regional industry” but also “new opportunities”with a broader portfolio and technologies that raise the market standard.
Carfagna details that Chevrolet this “Prepared to compete in the accessible electric segment with a three -pillar -based strategy”: Global products with local support; dealer network and after -sales; competitive prices and variety. In that sense, he said that the Spark euv It was launched at an entrance price of U $ 35,699,000 In Argentina, with complete equipment and 360 km autonomy.
Chevrolet-Spark-EUV-2025.webp
As for the profile of the client that Chevrolet points with the Spark euvCarfagna explained that it is “An urban customer who seeks its first electric with brand support, without resigning security or technology”. He added that “our users prioritize reliability, official guarantee, post -sales network and resale value.” He Spark euv “It offers a balanced proposal: modern design, 360 km autonomy, full Adas, and technology, all for a competitive price … but with the support of a centenary brand.”
Regarding itself There is a risk that the Argentine electrical segment is completed from Chinese carsCarfagna said that “Not necessarily the origin of these is what determines its success in our market” and stressed the need to “A state policy that encourages the adoption of this type of vehicles, leveraged by private investments that underpin the supply of electric loaders at key points.”
About the future of Spark euvCarfagna said that “it positions the EUV as a model of entry into its Nev strategy, with the potential to scalar regionally.” Finally, the arrival of spark euv “It is part of a broader offensive that includes 100% electric such as Blazer EV and Captiva EV and also plug -in hybrids such as the PHE Captive that we will be bringing at the end of this year”.
Mercedes-Benz’s strategy
On the opening of the quota of 50,000 electric and hybrid vehicles No import tariffs, Daniel Herrero, CEO of Prestige Auto, the company that stayed with the productive and commercial operation of Mercedes-Benz in Argentina (Vans and Cars) He affirmed that “every measure that promotes sustainable mobility in the country is good news” and that “these types of initiatives are fundamental to accelerate the transition to cleaner and more efficient technologies.”
Mercedes-Benz-Va
In addition, Toyota’s exception indicated that “the opening of quotas is a specific sign of where we want to go as a country.” Mercedes-Benz It has a “wide range of electric and hybrid vehicles” in its global portfolio and several are part of the local offer, including electric EQA and EQE SUV and technology models MILD-HYBRID as At 250 AMG-LINE, GLA 250 AMG-LINE, GLB 250 PROGRESIVE, C 300, GLC 300, E 450, GLE 450in addition to vehicles Mercedes-Amg like him A 35 4MATIC, 45 S 4MATIC, A 35 4MATIC Y C 43 4MATIC. Blacksmith He added that they are “working to add other models in the short and medium term, as market conditions and global availability allow it.” The opening of quotas “It is an opportunity to expand our offer and bring Argentine customers closer the latest innovations of the brand in electrification.”
Regarding growing competition, especially Chinese brands, Herrero said “The competition is always positive, dynamizes the market and expands the options for customers.” Mercedes-Benz It bases its strategy on “more than a century of leadership on automotive innovation and security”, pointing to a client who “Look for electric or hybrid vehicles without resigning the Mercedes-Benz experience: quality, comfort and driving assistance”. Positioning focuses on “Offer a premium product, with a post -sales network and services that guarantee the best experience for the customer”, considering it “a solid competitive advantage over new actors that are entering the segment.”
On the necessary conditions to consolidate the offer of electric or hybrid vehicles On a large scale, Herrero said: “We are permanently expanding the palette of hybrid models since they are the most chosen option by customers. This technology is clearly gaining more and more “. He added that” it is necessary to have a robust ecosystem“, where for a sustainable offer” it is key to advance on several fronts: load infrastructure (public and private), stable tax incentives that accompany the energy transition and access to financing “. Herrero concluded that “Mercedes-Benz’s vision is to continue promoting these technologies” and that “From prestige Auto we want to be protagonists of that path in Argentina.”
Chery relaps
The possibility of entering electric vehicles with 0% tariff “It represents for Chery a strategic opportunity to expand its porpholio with the latest sustainable technologies, aligned to global mobility trends,” Indian Nicolás Ballestrero, CEO of Grupo Corven, representative of the Chinese brand in the country. The quota of 50,000 units is “a key incentive to boost the business and consolidate the relaunch and repositioning of the brand in the Argentine market,” he adds.
Chery
At this stage, Chery introduces “latest generation hybrid technology on the line Tiggowith focus on models Tiggo 4 and Tiggo 7“. He Tiggo 4 It is the “flagship model to present the new technology Chery Super Hybrid (CSH)“, With an average consumption of 5.3 l/100 km and autonomy of up to 1,000 km. Commercial expectations are” very positive, in line with the growing demand for more sustainable mobility solutions. “
Regarding the growth of the Chinese presence, Ballestrero said that “China leads the development of electrical and hybrid technologies globally, and Chery is part of that leadership.” Chery is “The Chinese brand with greater experience and recognition” In Argentina, with presence since 2008 and More than 50,000 units sold. This represents “a unique opportunity to reposition the brand as a reference in sustainable mobility in the country.” In addition, the support of Grupo Corven “It enhances the capillarity of the brand through the development of new points of sale and services throughout the country.”
As differential against brands such as Byd, Geely And others, Ballestrero mentioned the trajectory and Commercial network by Chery, next to the support of the Corven Group. The customer profile they are looking for is “A modern consumer, familiar with new technologies and committed to the environment”, especially “SUV segment users, men and women between 40 and 55, parents, ‘Early adopters’ of green technology.”
To attend the new electrified park, Chery “It is renewing and expanding our network of concessionaires nationwide, adding new strategic representatives and equipping the points of sale with specialized technology and technical training to attend hybrid vehicles.”
The official relaunch is planned for the fourth quarter, with focus on hybrid versions, and it is estimated to “reach approximately 800 patented units during this period “.
On the current regime, Ballestrero considered that “It represents a significant advance to facilitate the adoption of new technologies”although it would be desirable to complement it with “A plan with national scope to further boost the sale of this type of vehicles.”
Finally, about the perception of Chinese brands, he said that “Perception has evolved significantly” and? Chery “It will continue to lead that paradigm shift.”
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
