The strategy is based on a range that includes ultralivian, light, medium, van cargo and passenger transport vans, with capabilities ranging from 2 to 18 tons.
Dongfeng, The largest manufacturer of commercial vehicles in China, officially initiated its operation in Argentina by the hand of Magma Automotivespecialized division of Magna Group. With more than five decades of experience, the company is committed to consolidating its regional presence with transport solutions adapted to the new market demands.
Founded in 1974 in Dominican Republic, the Magna Group already operates in 19 countries and represents global brands such as Hyundai, BMW, Mini, Kawasaki, Bajaj and BMW Motorrad. In 2023 he incorporated the exclusive distribution of DFAC-DongFeng In Latin America, strengthening its leadership in the region and now lands in one of the most relevant markets: Argentina.
“As a company of Dominican origin, establishing a presence in Argentina represents a strategic and very significant step in our regional expansion. After successful openings in key markets such as Mexico and Colombia, we had been observing closely the local context, and in this 2025 the conditions to specify this arrival are given. Concessionaires specialized in commercial vehicles, an excellent post -sales care and backed by one of the most recognized brands globally, ”he said Agustín Lama, CEO of the Magna Group.
The strategy relies on a range that includes Ultralivian, light, medium, van cargo and passenger transport truckswith capabilities ranging from 2 to 18 tons. The offer starts with Captain Wdesigned for last mile logistics, and continues with the Captain cLivianos of 6 and 8 tons with Nissan motorization and intensive work equipment.
Captain C (2)
For Federico Bangerter, General Manager of the Southern Cone of Magnathe arrival of Dongfeng to Argentina “is part of a strategic vision to build an efficient, robust and long -term mobility ecosystem for commercial transport.”
For its part, Marcelo Maurocountry manager of Dongfeng ArgentinaHe stressed that the objective is to become “a strategic partner for companies and entrepreneurs, with reliable, modern products and adapted to each operation.”
With this launch, Dongfeng Add presence in another key market in the region and projects to be a central player in the commercial vehicle segment in the country.
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
