The new driver has an international trajectory in companies such as Total, Renault Trucks, Volvo Trucks and Citroën.
The Chinese automotive Leapmotor, specialized in electrified vehicles, will have direct operations in the Argentina and Chile Under the umbrella Stellantis Group.
Who is the Franco-Argentine executive who will command the share of the Chinese automotive Leapmotor in the country
The driving will be in charge of the French executive Valère Lourmeappointed as Director of Operations for both countries. With its landing, LEAPMOTOR will become the Seventh Stellantis brand in Argentinaadding to Citroën, Fiat, DS, Jeep, Ram and Peugeot.
Lourme, who lives 24 years ago in Argentina, It has an international trajectory in companies such as Total, Renault Trucks, Volvo Trucks and Citroënand now it will lead a project that already rehearses other terminals: marketing Chinese models within structures of Western automotive groups.
Examples of this business model already exist in the region: Renault works in Brazil with products from Geely; Ford sells the Territorymanufactured in China by JMC; Fiat and Ram They launched the Titano/Dakotabased on a development of CHANGAN; Chevrolet markets the Trackerconceived next to SAIC; and Volkswagen prepare the Amarok hybridborn as a project of Saic Maxus.
LEAPMOTOR — Landing-in-Sudamerica
In the case of LEAPMOTORthe first vehicles will arrive imported from China With its original brand, although local management will depend on Stellantis Latin America. During a recent visit to plants in the Asian giant, Lourme He highlighted technological innovation and models that will begin to arrive in South America.
The commercial strategy is already defined: in Brazil and Chile The SUVS B10 and C10belonging to the small and compact segments. Everything indicates that these same models will be available in Argentina before the end of the year.
The own Martín Zuppi, CEO of Stellantis Argentinahe had anticipated weeks ago that Leapmotor will disembark taking advantage of the government quota to import electrified vehicles without tariffs. The first phase will include a network between 10 and 12 concessionairessimilar to that of DS, with focus on models B10 and C10.
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
