The Chinese company points to the old continent as its first global challenge in this type of mobility, while consolidating its financial growth in the second quarter of 2025.
The technological manufacturer Xiaomi He announced his intention to disembark in 2027 in the competitive European electric car market, which he describes as “the most difficult.” Lu Weibingpresident of the company, confirmed that the strategy will consist of replicating in Europe The business model you have developed in Chinaalthough the specific products that will be offered were not yet defined.
“We start with the most complex market and then we will advance towards the most accessible,” Weibing said during a conference with analysts, while highlighting the brand’s international notoriety, exceeding 95% in countries such as Spain. However, he acknowledged that Xiaomi electric cars must still consolidate recognition before 2027.
Financial Results and Growth of the Xiaomi Electric Division
In the second quarter of 2025, Xiaomi reported a net benefit attributed to 11,904 million yuan (1,419 million euros), 133% higher than the same period last year. The business figure reached 115,956 million yuan (13,819 million euros)with an increase of 30.5% year -on -year, exceeding the 100,000 million yuan for the third consecutive quarter.
Xiaomi-Su7
The area of electric vehicles Artificial intelligence and other initiatives reported revenues of 21,263 million yuan (2,534 million euros), more than triple than in 2024, representing 18.3% of the company’s total turnover in the quarter. Electric car sales grew by 230.3%, reaching 20.6 billion yuan (2,455 million euros). The deliveries went from 27,307 units in the second quarter from 2024 to 81.302 in 2025, with an increase in the average sale price of 10.9%, driven by the demand of the SU7 Ultra model.
International expansion and future strategy
Xiaomi It is in full research and planning process for its European landing, focusing efforts on generating brand recognition and attracting users’ interest to their electric vehicles. “I am not worried about notoriety, in China we also start from scratch”Weibing said, who is confident in replicating the success achieved in his domestic market.
During the first half of 2025, the company counted a net profit of 22,829 million yuan (2,721 million euros), 146% more than in the same period of 2024, while the business figure grew 38.2% year -on -year, up to 227,249 million yuans (27,083 million euros). This performance demonstrates the consolidation of Xiaomi as a relevant actor not only in technology and smartphones, but also in the incipient global electric mobility market.
With this plan, the Chinese company is positioned to initiate its international expansion in a key sector, facing the challenge of Europe as an initial platform for its global electric cars strategy.
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
