“We have been studying the Argentine market for more than four years, not only in cars, but also in buses and heavy machinery. Today we decided that Argentina is part of our history directly, as a parent home. Byd came to stay”explained to the scope Bernardo Fernández, BYD Sales Director In the country.
Fernández highlights that Argentina “is the Third Latin American market in volumebehind Brazil and Mexico “and that the brand sees great potential thanks to the “fierra tradition” of the local public.
With more than one million employees worldwide and 120,000 engineers dedicated to research and development, Byd Not only manufactures cars, but it offers comprehensive mobility solutions: from groups and heavy machinery to trains, energy generation and electrical panels. “This makes us a technology company, with distinctive products designed by international teams in Germany and Italy”Fernández added.
Byd: strategy, products and presence throughout the country
The official launch of Byd In Argentina it is scheduled for October, with three initial models: Byd Yuan Pro, Byd Song Pro and Byd Dolphin Mini. The presale Digital, open since August 27 with an amount of U $ S500 reserveexceeded all expectations and allowed the brand to start generating contacts with future clients.
“For now, we started with presale. Many people have contacted us and have begun to reserve their vehicles, overcoming our expectations. In 2025 a quota system was established that set a volume to export vehicles without taxes of 50,000 units. Byd applied to that volume more than 7,500, 7,800 units. For next year, we hope to have similar market and quota conditions, which we look for grow above the volumes we established this year “, Fernández projects.
“We are building 18 dealers and workshops in Buenos Aires, Greater Buenos Aires, Santa Fe, Córdoba, Mendoza and other cities. This is the first stage of expansion, and we have growth plans throughout the country, ”said Fernández. The brand also points to the south, although still without dealers in the region.
Byd differs from traditional hybrids of the Argentine market: its vehicles are of new energies“with electric motors or plug -in hybrids that significantly reduce fuel consumption and increase autonomy. For example, Dolphin Mini It can travel up to 380 km only with electric power, while hybrid Song Pro It reaches more than 1,000 km with a yield of 4.5 liters per 100 km, “added the sales director.
“In addition to vehicles, we guarantee accessible load solutions, with portable loaders and agreements with service stations, supermarkets and shopping malls, so that customers can load their cars easily”Fernández explained. The strategy also contemplates the Regional production from 2027, with the factory in Brazil, which will offer vehicles of Latin American origin and consolidate the new energies segment in Argentina.
In summary, Byd It arrives with an integral approach: advanced technology, energy efficiency and a sustained expansion planwith the conviction that its presence in Argentina will be lasting, replicating the success it already has in Latin America and the world.
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
