A segment of consumers sustains the demand for new vehicles and redefines the profile of the typical buyer in Argentina.
According to data ACARAthe people over 60 years of age consolidated themselves as the segment with more patents in the country during the first nine months of 2025. Between January and September, this group registered 110,916 vehicleswhich is equivalent to 28.9% of the total market.
The figure confirms a trend that has been strengthening in recent years: Older drivers maintain a leading role in car purchases 0 km.
With greater purchasing power, economic stability and planning capacity, this public continues to value the vehicle ownership as a symbol of independence, comfort and personal mobility.
Which car brand is the most chosen when purchasing a 0km
In the analysis by brands, toyota once again ranked as the favorite among over 60 years oldstanding out for its reliability, after-sales service and easy-to-drive automatic models. Second appears Volkswagenfollowed by Fiatwhich retains a strong presence in the compact car segment.
yaris
Within the ranking of the most chosen models, the Toyota Yaris, the Toyota Corolla Cross, the Chevrolet Tracker, the Toyota Hilux and the Peugeot 208, models that combine safety, reliability and comfort, attributes especially valued by this segment.
The report of ACARAemphasizes that this age group not only represents a significant volume of sales, but also a loyal and stable customer basekey to sustaining the Argentine automotive market.
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
