The new architectural concept, created in collaboration with the New York studio Eight Inc., marks a break with the traditional “bright and aseptic” aesthetic of vehicle showrooms. The store presents the illuminated models as dynamic sculptures in an art gallery.
Outside, visitors’ attention is captured by a single car standing out against a backdrop of LED walls. Inside, people find a large island, which serves as reception desk and configuration of vehicles, and a lounge bar.
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“At Maserati, everything is designed for the customer, from the earliest stages of new car development to a minimalist luxury experience. Our new sales concept embodies our values of passion, innovation and beauty, staying true to the true spirit of luxury.” Italian. Our wish is that customers can express creativity and passion, creating a Maserati truly suited to their needs.”said Davide Grasso, CEO of the automaker.
Following the world premiere in Milan, Maserati will extend this innovative retail concept to Hong Kong, Shanghai, Melbourne, Madrid Y berlin until the end of 2022. Next year will be the opening shift in Los Angeles, Toronto, London Y Tokyo.
Customers can also experience the excitement of the ‘launch pad’, which celebrates the car’s testing and delivery moments. In addition, the public can express their creativity by designing exclusive models.
Source: Ambito
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