Aehra wants to stand out from the competition with unusual electric cars. The start-up develops Italian-design vehicles that are intended to be in the premium luxury segment. PS value and range should be around 800, a crossover SUV should have gullwing doors.
The young start-up Aehra aims to do things differently from other electric car manufacturers. “With our SUV, we have created a vehicle that far exceeds the standards of the automotive industry for an ordinary sport utility vehicle [SUV] goes beyond,” said Filippo Perini, Head of Design at Aehra in a press release.
The Milan-based company unveiled the brand’s first vehicle in early November, a crossover SUV that claims to be “radically different” from the cars on the market today. With a vehicle length of a good five meters and a height of 1.60 meters, it has fairly short overhangs, a long wheelbase of three meters and a low front end. For this purpose, glass panes extend over the vehicle roof to the tailgate. A special feature should also be the wing doors, which should not least embody the values of classic Italian design.
The narrow, elongated headlights in combination with the LED light strips, which are installed on the lower ventilation slots, should also be conspicuous. Perini stated: “We want to set new standards for style and comfort.” The Head of Design at Aehra knows the craft, having already designed cars for Lamborghini. It should therefore not be too surprising that his company’s crossover SUV bears a certain visual resemblance to Lamborghini. However, the Italians have not yet shown what it looks like inside the vehicle. But it should be so spacious that four NBA players can sit comfortably in it.
The company, which was only founded this year, also wants to play at the top in terms of technology. A state-of-the-art electric drive should have an engine output of 750 to 815 hp and be able to bring the electric car to a top speed of 265 km/h, where it then automatically locks. It is not yet known what acceleration values the vehicle, which weighs less than two tons, should have. It is also still unclear whether two or three engines will be installed – the decision should be made with the choice of the appropriate supplier.
Crossover SUV relies on monobody construction from super sports car segment
In order to achieve the sporty values, Aehra deliberately used a so-called monobody construction, “which was widespread in Italy in the past, but is normally only reserved for super sports cars today,” says Perini. In fact, the manufacturer wants to combine “the values of Italian design, world-class engineering and American customer service”.
The designer continues: “We have chosen an equally radical approach to aerodynamics, which plays a central role in the design, handling and efficiency of the SUV.” Aehra, whose name is probably derived from the Greek (“Aeras” in German: air), claims to have designed the aerodynamics in such a way that the air resistance was optimized and the heat management of the battery and the range of the vehicle were improved. The use of light and sustainable composite materials, such as specially manufactured carbon fibers, should also contribute to this. A large drive battery with a capacity of 120 kWh should ultimately take the crossover SUV over 800 kilometers with one battery charge. If Aehra really does what it promises, then his car will come within the range of a Lucid’. Other competitors are likely to be the Porsche Taycan and the Mercedes-Benz EQS.
The crossover SUV will be available in key markets including North America, Europe, China and the Gulf States. According to the manufacturer, it will be some time before that happens. The E-model is to be delivered for the first time in 2025. And the Italians want to be well paid for their pursuit of a fundamentally new vehicle. The crossover SUV will cost $160,000 to $180,000. The fact that it has no name is not because it is not yet known. Instead, Aehra simply does not want to name its vehicles.
Aehra also announces sedan
But what is a premium electric car brand with only one vehicle model on offer? To make the “existing automotive ecosystem sustainable [zu] change”, as the company has planned, a second car is already in the conception: a “super car sedan”. It should appear with external similarities to the crossover SUV.
70 percent of the components should match those of the first vehicle model, which should save production costs and time. For example, the two cars should share the short overhangs, the sleek roof line and the lighting design. The monobody construction is also the same – as well as the battery and the drive.
Perini told British magazine Autocar that the car will look more like a supercar than a sedan. And it is the “best vehicle” that he has ever designed. “The conformation is amazing,” he stated. Unsurprisingly, however, the sedan should have a significantly lower seating position, while the large amount of space should still be given.
Another difference from the announced crossover SUV lies in the doors. They will be “not ordinary,” Alessandro Serra, Aehra’s design chief, told Autocar. However, they should differ from the high-swinging doors of the crossover SUV. Serra continued: “It will feel familiar and the language will remain the same [wie beim Crossover-SUV]but with some differences at the front.” The vehicle is intended to compete with luxury sedans such as the BMW i7, the Nio ET7 or the Tesla Model S.
Second car of the brand
Lucid Gravity: The luxury electric SUV with “more range than any other electric vehicle”
Production of the Aehra sedan is scheduled to start six months after that of the crossover SUV. Delivery is then scheduled for the second half of 2025 or early 2026. It should cost 160,000 euros and thus fall into the premium luxury segment.
I am a 24-year-old writer and journalist who has been working in the news industry for the past two years. I write primarily about market news, so if you’re looking for insights into what’s going on in the stock market or economic indicators, you’ve come to the right place. I also dabble in writing articles on lifestyle trends and pop culture news.