The oval brand is carrying out an initiative that offers 4×4 driving clinics to learn about the new medium-sized pick-up, a model that came to redefine the segment.
Throughout 18,000 kilometers and 44 cities, the Ranger Experience 2023 reached one of its last stops in Mar del Plata. The brand, through caravans made up of the new versions of Ranger, seeks to bring the new generations of the vehicle closer to potential customers.
The fleets visited different cities in the interior to show the new pick-up in detail and test it on different types of terrain. lThe penultimate stop was on the Atlantic Coast, where participants had the opportunity to put the new models to the test through a test drive experience in the sand.
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“This new generation of Ranger is the product of an investment of almost US$660 million in our Pacheco plant, which made it possible for us to have the best truck in the segment,” he explained. Diego Barruti, Product Manager of Ford Argentina.
In the “La Feliz” experience, participants were also able to take part in a talk by expert pilots to optimize the capacity of their vehicles to the maximum. They also shared a gastronomic treat and learned about the latest innovations incorporated in the new Ford Ranger.
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The main additions of the new “Raza Fuerte” stand out for the level of technology applied to driving on all types of terrain, the intelligent 4WD traction system with reduction gear in the V6 versions, and the multiple selectable driving modes.
Ford chose the cities of Córdoba, Salta, Mendoza, Mar del Plata and Buenos Aires to organize different test circuits with a fleet made up of the new Ford Ranger Limited Plus 3.0L V6 4WD, the new Ford Ranger XLT 2.0L Bi Turbo 4×4 AT , the Ranger XLS 3.0L V6 4WD AT, the Ranger XL 2.0L Turbo 4×4 MT and the Transit Van.
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“These events allow us to have close contact with clients and hear first-hand their needs and concerns,” Barruti added. In addition, he highlighted the positive year for Ford and set objectives for 2024: “We want to strengthen our position in the segment and bring this new generation to more customers. “This truck comes to challenge the impossible.”
The Ford Experience 2023 is coming to an end but there are still several dates left in the AMBA area. People interested in participating can register on the website through a form, choosing the date and location they would like to attend (it will be a requirement for registration to be the owner of a Ford 4×4 vehicle).
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
