Cars: pickup truck prices are the ones that will increase the most in 2024

In this way, 2024 recorded the worst start to the year in vehicle registrations for 20 years. You have to go back to January 2004 to find a minor record.

The data indicates that February will be another negative month for the sector. Operations registered a decrease of more than 40% compared to the same month in 2023, with the exception that the first days of the month had two holidays for Carnival while a year ago they fell in the second fortnight.

Projections for the February market point to a patent volume of around 24,000 units.

The data from the beginning of this year is worrying since January represents, seasonally, the month with the highest volume of patents each year, because many sales made in November and December are transferred to register the following year to have a car. as a model of that year.

In concrete numbers, it is estimated that January is the equivalent of just over 11% of the annual market. If a linear projection is made, the volume of operations in 2024 would have to be between 300,000 and 340,000 units. To get an idea of ​​the market decline, 450,000 vehicles were sold in 2023.

In any case, in the sector they estimate that this difference can be reduced since they believe that what is happening in the market will not be projected all year. In that case, the market would tend to be above 350,000 units.

After the December devaluation, 0km prices continued to increase in January. According to the report from SIOMAA, the statistical department of the dealership association (ACARA), the increases in 0km last month are at an average of 15.5%.

In this way, in the accumulated in the last 12 months, “automotive inflation” was 240.1%. The entity compares this increase of 0KM – based on the Automotive Sector Price Index – with the evolution of the official dollar and inflation in the same period.

In that sense, the exchange rate had an increase of 349% in those 12 months, while the CPI rose 254%, both variables exceeded the increase in 0km.

Increase in pickups

The study indicates that the segment that had the greatest price increase was pickup trucks with an increase of 20.6%. Most of these models are produced in the country and have the advantage of having greater availability since they do not depend on the problems of importing which, although restrictions have been eliminated, still do not operate completely normally.

The second segment that exceeded the average increases for January is light utility vehicles, cwith an increase of 17.9%, while that of SUVs was also above with a 17.4% increase.

The small 0km range had an increase of 13.4% in January. Meanwhile, the medium-sized car segment was the one that adjusted prices the least and rose 6.5%.

In any case, so far in February and due to the slowdown in sales, dealerships are making discounts on the list prices of most models, according to the financial need of each agency.