The new company, Sony Mobility Inc, comes at a time when the Japanese tech giant is “exploring a commercial launch” of electric vehicles, Sony president Kenichiro Yoshida said at a press conference on the eve of the show. technology CES of the United States.
“With our imaging and sensing, cloud, 5G and entertainment technologies, combined with our mastery of content, we believe that Sony is well positioned as a creative entertainment company to redefine mobility,” he said.
Although its once dominant position in consumer electronics has been eroded by Asian rivals such as South Korea. Samsung Electronics CoSony continues to have an arsenal of sophisticated technology in areas such as sensors that are critical to autonomous driving.
It also remains one of the largest entertainment companies in the world, with prominent video game and movie franchises. Audio and entertainment systems are becoming increasingly important for new generation vehicles.
Sony shares soared 4.2% in Tokyo following the announcement of electric vehicle plans, easily outperforming a flat day on the Nikkei index.
Yoshida unveiled a prototype sport utility vehicle (SUV), the VISION-S 02, which uses the same electric vehicle platform as the previously announced VISION-S 01 coupe and which began testing on the streets of Europe as of December 2020.
Sony’s president said the company viewed mobility as an “entertainment space” in which passengers could choose individual entertainment options and use the 5G internet connection.
By Shinji Kitamura, Reuters agency
Source From: Ambito
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