Cars: November began with average price increases of 3%

November began with news for the automotive sector. On the one hand, since Friday, the new tax base for the “luxury” tax came into force for cars 0km of more than $42,400,000.

The data arises from the quarterly adjustment that ARCA (ex AFIP) applied to the tax base of $28,512,373 that was in effect until the end of October and went to $29,772,276 wholesale price, that is, before 21% VAT and 15 %. of the concessionaire’s commission.

Cars: the new price lists of the month began to arrive

As is tradition, the first automaker to update the values ​​was Toyota. It is the leading brand in sales and the one that, in some way, defines the market trend. The Japanese company increased its prices by 3% on average.

If the update is analyzed model by model, what is perceived is that the adjustment was not even. In the Hilux pickups, there are versions that had an increase of 2%. For example, the 4×2 and 4×4 SRV. For most it was 3% and some versions had a 3.5% update (4×2 and 4×4 DC SRX and GR Sport). For the rest, the highest increases occur in the top-of-the-range versions of Corolla with 3.4% adjustment.

Taking as reference the average of Toyotathe increases of the other brands that also adjusted their prices over the weekend are within that percentage.

For example, nissan was another of the automotive companies that sent the new November prices to its network and the average is 3%. He did the same renault.

Another brand that has already advanced November prices is Volkswagen. The average increase would be around 3%, but some models would have a greater increase, around 4.7%, as a consequence of the adjustment of the tax base of the “luxury” tax. In this case, the increase would be 4.7%. In the next few hours the official list would reach the agencies.

It must be taken into account that, although last month’s market grew 5.2% compared to last year, a good part of the sales were made due to discounts on list prices.

In the dealerships of some brands there is discomfort due to this situation since the agencies must buy the 0km to the terminals with increased prices, but then they must sell at discounts to achieve the objectives.

“Depending on the need and urgency of each dealership, they may be selling at a loss. Having margins of 15%, if it is sold with a 12% discount, it is not enough to replace the unit, due to the payment of gross income, safety and hygiene fee, commissions, and other fixed expenses that we have. There have been cases of people who have brought us quotes from colleagues with discounts of 12%,” they explained at a dealership. Toyota.

Something similar happened on the internet. ford that to reach the commercial objectives for October they had to make strong discounts in the last days of the month.