He market automotive is going through the last days of operations with a demand better than expected a year ago. The patents 0km are showing a good pace in December. With thirteen out of twenty business days computed, the increase compared to 2023 is 37%.
The percentage to take into account is the annual accumulated one, which shows a decline of 8%, although with a downward trend. At the beginning of the year, when the impact of the December devaluation was just being felt, sector projections spoke of a collapse of more than 20% in sales.
The trend changed in the second semester and today a different reality is perceived. It could even be better if it weren’t for some problems that slow down operations such as the strike at the Automotive Registry that occurred in November and the lack of metal plates that prevent cars from being patented.
As for brands, Toyota will close the year, once again, as the market leader. In the cumulative total of the year, more than 84,000 have been sold, which represents a 22.8% share. Secondly, it is located Volkswagenwith 16.5% market share.
The third place is also defined and will be for FIATwith 12.2% penetration-
The fourth place, for now, is not assured for Peugeotsince it has 9.5% of the market, but Ford is in fifth place with 9.1%, while Renault appears in sixth place with 8.9% of the market.
The rest of the top ten is made up of Chevrolet, Citroën, Jeep and Nissan. Yes ok Toyota will lead sales in 2024 by brandStellantis – that markets Fiat, Peugeot, Citroën and Jeep – will be the group with the highest sales volume.
With the ranking of brands defined, the interesting thing is the models of cars best sellers. At that point there is a very tough fight for first place. Until now it is occupied by the Peugeot 208, with 28,999 units sold and 7.6% of the market. Meanwhile, the Toyota Hilux pickup is second with 28,497 and 7.5% of sales.
Between these two vehicles, the winner of the year is defined since third place is maintained by the Fiat Cronos with 27,540, a distance that seems difficult to close. Everything seems to indicate that the car from the lion brand will take the highest place on the podium.
In part, because it has a difference that, although not decisive, is important with so few days of operations ahead. Also due to the strong discount strategy that dealerships are implementing to patent before the end of the year.
The president of Stellantis Group, Martin Zuppi, during a closing event for the year, highlighted the good performance of the 208 and talked about the possibilities of his model finishing in first place. In this way, the brand would once again lead the market after many years, when the successful 206 reigned. Although the Stellantis Group, with the Fiat Cronos, maintained the first place in the last three years.
From Toyota’s side they do not comment on the strategy they will have in recent days to try to once again lead sales by model.
However, in the dealer network they admit that they are making “a lot of effort” (that is, discounts) to try to patent as many Hilux as possible. In a few days it will be known who gets the trophy.
The models that follow on that podium of best-selling models are Ford Ranger, Toyota Yaris, VW Amarok, VW Polo, Toyota Corolla Cross, VW Taos and Toyota Corolla.
Source: Ambito
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.
