Cars: End of the month with discounts to hold sales

End of the month is approaching and in the concessionaires of Cars appeal to a commercial engineering to meet the sales objectives and defend the values ​​of the cars they have in stock.

In the market there is good demand, but not at any price and that is why discounts on official lists are the order of the day in almost all models.

Except cases such as some models of Toyota (Corolla Cross, Yaris, Sw4or of Ford Territory, which are sold at a list price, in general, the sales are applied to almost the entire market. At least, in vehicles published in pesos.

In the case of those that are marketed in dollars – almost all benefited by changes in the internal tax – work on the numbers listed in the listings. There may be a negotiation on the payment method (pesos to the CCL dollar, part in pesos and another part in dollars ticket, etc), but it will depend on the need for “box” of the concessionaire.

For example, according to the agency manager Audi The demand for Q5 It is strong. In the case of the Toyota SW4 -that for the tax remover reduced its price by $ 11 million -, there is a reactivation of sales.

“In our case, more than we double the sales of the month, with respect to the volumes we had been doing,” the owner of a Buenos Aires concessionaire told the scope.

In this case, as in Corolla Cross or Yaristhere is still some delivery delay, which can be around between 3 to 5 months.

Cars: End of the month with discounts to hold sales

In other brands it is operating with normal delivery, since there is a fluid supply of vehicles. There may be exceptions, such as some model of Peugeot. In general, discount levels go between 5%to 10%, although there may be cases of sales of up to 14%. There is no rule, but is handled according to the need of each agency.

That is why the few days left to close March can be a good opportunity for consumers to press for good bonuses to specify the purchase.

In the pickup segment is where competition between brands is most perceived.

This month was characterized by the good offer of units of Toyota Hilux. Discounts are between 5% and 8%, which runs from the commercial network and not so much for the terminal.

Toyota applied a more aggressive policy, after the growth of sales of the Volkswagen Amarok That, despite the “slight” restyling, it does not stop selling. It is true that with important discounts. This drags to Ford To have to join that price war and offer discounts.

The reappearance of a better offer of SUV Imported may be playing in favor of this price drop from national pickups. Now they have competition.

As for the market, until yesterday there was an increase in 59% patents against March 24. It must be remembered that this was a bad month for the impact on prices and consumption generated by the devaluation of December 23.

In any case, the volume of operations of March will be around 45,000 and 46,000, among more commercial vehicles, which will make the total market, with heavy vehicles, can exceed 47,000 units.

As for the brand ranking, Toyota leads the month (there are missing five days) with 5,694 0km, while Volkswagen It is located in second place with 4,432. Anyway, the German brand goes above sales in the accumulated of A; o. The Toyota Hilux It goes first in Patentings of March, with 1,971 units. They follow him Yaris (1,762), Fiat Cronos (1,206), Peugeot 208 (1,131), Volkswagen Taos (1,065), VW Amarok (967), Corolla Cross (952), Ford Ranger (929), Chevrolet Tracker (928) and VW Polo (918).