In his new role, he will happen to Achim Puchert, who will assume the position of CEO of Mercedes-Benz Trucks and will become a member of the Board of Directors of Daimler Truck AG on December 1, 2024.
Denis Güven (42), current product and strategy chief at Daimler Truck Asia in Tokyo, Japanwill be named CEO of Mercedes-Benz Brazil As of August 2025.
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In his new position, he will be responsible for the region of Latin America for trucks and buses. Güven will happen to Achim Puchert, who will assume the position of CEO of Mercedes-Benz Trucks and will become a member of the Board of Directors of Daimler Truck AG on December 1, 2024.


Achim Puchert, current member of the Board of Directors of Daimler Truck and CEO of Mercedes-Benz Trucks, He commented: “Denis Güven is an international experience with an international experience that encourages the formation of diverse teams, always with a clear approach to customers. Throughout his career, he has demonstrated strategic skills, especially in the product area, and recently in his role as a product manager and strategy at Daimler Truck Asia. I have known Denis for many years and I am sure that it will be a great contribution in his new function.”
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Güven will happen to Achim Puchert, who will assume the position of CEO of Mercedes-Benz Truck.
Denis Güven will be the new CEO and president of Mercedes-Benz Brazil and Latin America
Denis Güven He began his career in Daimler in 2010 as R&D project manager for medium -sized engines at the then Daimler AG, in Stuttgart, Germany.
Throughout his career in the company, he held several positions in the Project Management Office and in the Finance and Controlling area of the PowerTrain Global Truck Division. In 2016, he became assistant to the Vice President of Sales, Marketing and Customer Service in Mercedes-Benz Trucks in Stuttgart.
In 2019, Güven joined Daimler Truck Asia As Chief of International Sales and Order Management in Kawasaki, Japan, and in October 2021 he assumed the position of Head of Sales and Marketing. In July 2022, he was appointed Director and Head of Products and Strategy at Daimler Truck Asia, leading the management of the Life Cycle of Products for Trucks and Buses, including the PowerTrain Division of the Fuso, Bharatbenz and Rizon brands, in addition to the corporate and sustainability strategy of Daimler Truck in Asia.
Source: Ambito

I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.