An Argentine startup lands in Mexico to automate the management of car concessionaires

An Argentine startup launched the automotive market of Mexicothe largest in Latin America. It’s about Redoa company that applies Artificial intelligence To automate the daily management processes of car concessionaires.

It was founded in 2022 and after consolidating its operation in Argentina, it decided to launch into the Mexican market where there is a “False digitalization” of processes, according to its founders.

Last month he landed with an office in Mexico with the aim of conquering an important portion of that market. The conviction that you can achieve this is based on 80% of marketing and management processes in the concessionaires It is done manuallyalthough it starts 95% of its operations digitally.

Mexico is a tempting destination for round: it is the leading country in production and export of cars in Latin America, it represents together with Brazil 75% of region’s salesand that was a determining factor in the decision to land there.

With that objective, the startup develops automation and assistance solutions based on artificial intelligence.

“We see Mexico as a very striking market, with Many opportunities related to technology, and especially with Automation“said Víctor Moure, CEO and one of the founding partners.

However, attractive not only goes through market size. Moure said that the key is that “there is a false digitalization”: although commercial operations begin more and more on the Internet and concessionaires use CRMS and management platforms, internal processes They are still long, manual and little efficient.

“The market is already going to another stage: Digital and Cultural Transformationwhich has to do with automating and simplifying processes, “he says.

Redo plans to conquer 20% of Mexico’s dealerships

The Redoo Expansion Plan in Mexico It will be progressive. Today they have a person installed in the country, working on market opening, while the operational support comes from Buenos Aires. “The idea is to know us. First we will expand at the national level little by little, With focus to capture 20% of the dealership groups“The CEO explains.

According to the diagnosis of Redo, the manual execution of processes generates dissatisfaction in customersthose that demand more agile commercial dynamics. And it represents a huge opportunity for companies that, as round, offer consulting and technology applied to automation.

“The lack of real automation and digitalization generates an opportunity for those who offer b2b services. There is a market that seeks innovation, although surely at the beginning There may be some resistance Natural to the implementation of new technologies, “describes Moure.

For Redo, having physical presence in Mexico is key to understanding not only commercial needs, but also local idiosyncrasy, something that it considers fundamental to adapt their value proposition, they explained to Scope From the company.

A startup that exports Argentine technology for the world

Moure founded the company with Gastón García, a co -worker at the truck manufacturer Iveco. Both had 25 year of experience in that industry and decided to unite their professional skills: Moure as an industrial engineer and Garcia as business administrator.

They contributed an initial investment of U $ S150,000 that came out of their own pockets and when they saw the possibility of climbing a previous experience with an automation project for a punctual client.

Thus was born round, from A small automation project for a client that grew to become a niche solution that Today it processes 1,000,000 messages per month and works with 90 dealerships.

“Beyond integrating some digital tools, the reality is that the processes They are still analog Because the link with the client is not replayed, but the same is still being done but with a management or CRM system, “says Moure.

This initial diagnosis led them to think about how to inject technology to really transform the daily operation of the dealers.

Since its foundation, Redoo captured customers such as Chevrolet, Renault, Volkswagen, Nissan and Ivecoand more than 35% of the dealer network Toyota In Argentina he uses his solution to improve the experience of his clients.

“Today the client demands rapid answers. We detect that 30% of the interactions They are produced outside the hours of attentionthat’s why automation is no longer a luxury, but a necessity, “Moure remarks.

In 2024, Redo also began operating in Ecuador and plans to continue expanding in Latin America. But Mexican landing marks a milestone: it is the market where they will test their ability to climb at high speed in an ecosystem that needs, more than ever, agile, reliable and local solutions.

“Our goal is clear: bring the automotive industry Towards a true digital transformationwhere the processes are simpler, fast and profitable, “he concluded.