With the arrival of Junemillions of workers in Argentina They began to perceive the First half of the bonusalthough for a considerable portion of the population that extraordinary income will not mean reliefbut just a resource to reach the end of the month. According to an official survey, the 31% of employees planned to allocate the money to cover overheads as expenses, services, school quotas, medications and Prepaids.
“This year, the average Argentine seems to be clear that enjoyment can wait. The priority, this time, is to reach the end of the month”He said Damián Di Pacethe director of the consultant. The perception that the bonus was transformed into a Tool to sustain day to day It makes a difference with previous years, in which consumer decisions more linked to the leisure or forecast.
In this sense, three out of 10 employees They chose to allocate that income to basic expensesalthough the official discourse insists on highlighting a macroeconomic improvement, based on the Inflationary deceleration and the Official exchange rate control.
Vacation and savings setback
The study also showed that The traditional holiday destination of the bonus lost ground. While in December 2024 The holidays headed the ranking of priorities, in this new scenario they fell to the fourth placewhich consolidated a descending trend that had been observed in the last periods.
“Although the current macroeconomic panorama shows greater stability and predictability than in previous years, everyday reality indicates that Income is not yet to cover all expenses of the month. In other words, the salary stabilized, but still does not yield”, Detailed the report.
Less interest in the dollar and debts
Focus Market analysis also identified another relevant behavior change: the Purchase of dollarshistorically one of the options most chosen by Argentines in the face of uncertainty, lost weight as a financial strategy.
“There is a key difference with extreme volatility times: this time, There is no trouble for getting the weights from. The urgency of immediate consumption, typical of moments of crisis or imminent devaluations, seems to have been deactivated. It is no longer spent for fear of devaluation. Not even the dollar is today that automatic refuge that used to be. The purchase of foreign currency was in the background. He even lost space between the options for the bonus, ”he explained Di Pace.
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On the other hand, the use of the bonus to Cancel debts also showed a decrease: only one 9% of respondents chose that option, and the tendency to Stocke in supermarkets as a way of protecting against future increases.
A tool to administer urgency
The survey concluded that the bonus no longer represents an opportunity to consume without restrictions, but that it became a Strategic instrument to plan the most urgent payments and rationalize expenses.
“The bonus, in this context, ceases to be a party and becomes a strategic resource. It is no longer just about spending or saving, but deciding with more information, more calm and more focus, ”they summarized from the consultant.
Source: Ambito
