mobility
Recovery at the car market temporarily reduces discounts
The order situation in retail has improved – a better offer at electric cars has its share in this. In addition, some brands are increasingly using an old trick.
Electric cars have gained popularity again in Germany. Shortly before the end of the first half of the year, many factors indicate that their market share in 2025 will increase significantly.
In the first five months, he was consistently over the previous year with the new registrations registered by the Federal Motor Transport Authority, and the order inputs that were referring to the future also developed positively. In the first months of the year, the manufacturers contributed to selling more powerers on several levels in several levels – also because many of them are under pressure due to the intensified CO2 fleet limit values.
This is noticeable in the discounts for the most popular models, which rose significantly in the course of the year in the course of the year: from 13.7 percent in January to 17 percent in May, as industry expert Ferdinand Dudenhöffer calculated. In June they decreased easily, but that could also be a result of their own success, i.e. the better order situation.
The better order situation also confirms Thomas Peckruhn, Vice President of the ZDK industry association, spokesman for the brand trade and himself head of a car family. The first half of the year was not bad despite the difficult framework, he says, for the second it is behavior optimistic.
Better offer – higher demand
Peckruhn does not see the crucial driver of the electric cars at the prices: Rather, there is now simply a larger range of products – especially in the volume segments, he emphasizes. If the offer is growing, the customer also gets in. And further vehicles have been announced for the coming years. That makes hope.
Nevertheless, the price of buying a car plays an important role – and the electric car loses its previous disadvantage of the higher acquisition costs according to Dudenhöffer calculations. Finally, the price distance between the combustion engine and pure Stromer was below 4,000 euros. At the beginning of 2024 it was sometimes twice as high, in the beginning of electromobility it was sometimes 15,000 euros. Now Dudenhöffer sees the pricing in the griffin – also thanks to the falling battery prices: she will be reached before 2030.
Renaissance of self -registration and landlord sales
In addition to the pure Stromer, the industry expert also expects rising discounts in the second half of the year – including the competition. Already in the first half of the year it leads to the renaissance of another method to get cars on the market: self -registrations by dealers and manufacturers and often discounts to landlords.
Their share was 36.6 percent from January to May. In 2024, there were a good four percentage points less. A large part of these approvals “come onto the market after a short time as a young used car with high price ranges,” says Dudenhöffer. In some brands, the shares were over 50 percent, some of them still significantly above – for example at the Chinese electric car manufacturer BYD, in which the expert now expects a significant drop in prices.
For future customers, this tends to be positive news: “The new car buyer will also be strongly courted in the second half of the year,” Dudenhöffer is certain.
dpa
Source: Stern
