Advertising pharmacy
Judgment: valuable vouchers for e-recipes inadmissible
With vouchers over 10 euros, a mail order pharmacy has advertised that German customers redeem their e-recipes. But the incentive is too high, the judiciary decides.
Shipping pharmacies are not allowed to raise valuable vouchers to use e-recipes from German customers. The Frankfurt Higher Regional Court has legally prohibited a Dutch mail -order pharmacy to issue vouchers worth 10 euros when ordering prescription medication.
According to the judges, the credit from the recipient’s point of view is a “gift” of no low value. The memorial advertising law only allows “low -quality little things” for which a maximum amount of one euro is set. Examples are a small package of handkerchiefs or glucose, as they are available in many inpatient pharmacies.
When deciding on the shipping pharmacy, it didn’t matter that the voucher could be used for the own amount or prescription -free products. The OLG rejected the appeal in the urgent procedure (Az.: 6 U 347/24). No further appeals can be filed against this decision. The operator of an Internet platform for health issues, which can also be used to redeem e-recipes.
dpa
Source: Stern
