Additional services as an incentive
Which lure employers in job advertisements
In times of the shortage of skilled workers, employers consider how they come to new employees. This can also be seen in job advertisements that bait with extras such as sports or super promotion opportunities.
Sports offers or food grants – In order to gain new employees in times of a shortage of skilled workers, employers come up with some extras. This is shown by the evaluation of around 34 million online job advertisements from the beginning of 2019 to the end of 2024, reports the Bertelsmann Foundation.
Who should the benefits lure?
The number of charges advertised has almost tripled from an average of 3.6 per ad in 2019 to 9.6 additional services (2024) per job. Depending on the qualification of the newcomers you are looking for, the number of extras varies according to the analysis.
Particularly well -trained people with completed university studies are courted with an average of eleven benefits per job advertisement. Specialists are promised an average of ten benefits. According to the foundation, there are currently eight benefit in the job description for positions on the level of helpers, i.e. people without a professional qualification.
“Hard” factors come before “soft” extras
The advertised additional services are very popular with “hard” factors such as special payments, company pension schemes or employee discounts: Such deferred services would be offered in a good two thirds of the job advertisements – and they are currently at the top. Often it is also lured with development perspectives – for example with good ascent options or a safe job, which is offered in 37 percent of the job advertisements.
And: “Dilabetic period, home office or trust working hours are increasingly part of the standard repertoire of employers,” shows the evaluation. Almost every second job advertisement also advertises with further and further training opportunities, here much more often with higher qualifications. Not so often, health offers and family friendliness would be promised – and if so, then especially for sought -after staff from the top group.
It also shows: “Soft” extras such as “good working atmosphere” or “DUZ culture” have been significantly pushed into the background in recent years. The struggle for workers is being carried out intensively and companies tried to break off their competitors in their attractiveness, explains Roman Wink, labor market expert at the foundation.
dpa
Source: Stern
