Spez, Birkenstock, McDonald’s: The Irrst Brand Rights Court

Spez, Birkenstock, McDonald’s: The Irrst Brand Rights Court

Spez, Birkenstock, McDonald’s
What color can have special? The wrong arguments about trademark law






Those who are successful also have enemies. And if you lead a strong brand, you have to protect it from the competition. This leads to absurd quarrels – which almost always end in court.

If a company has a strong, successful brand, the competition attacks are almost certain. An attempt is made from all sides to damage them or benefit from it. It is almost vital for the brand itself to ward off such attacks.

It is often also small brands that want to attack and challenge groups. And such a dispute almost always ends in court.

Colors, stripes, bears are cases for the court

Sometimes the processes are about shoe design, but sometimes also about the color purple as with Milka vs. Tony’s chocolonely. Sometimes it is about a few stripes like Nike vs. Adidas and sometimes like with Haribo vs. Lindt about bears that are only very distant.

LPB

Source: Stern

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