Spez, Birkenstock, McDonald’s
What color can have special? The wrong arguments about trademark law
Those who are successful also have enemies. And if you lead a strong brand, you have to protect it from the competition. This leads to absurd quarrels – which almost always end in court.
If a company has a strong, successful brand, the competition attacks are almost certain. An attempt is made from all sides to damage them or benefit from it. It is almost vital for the brand itself to ward off such attacks.
It is often also small brands that want to attack and challenge groups. And such a dispute almost always ends in court.
These known companies have filed for bankruptcy
Shoe
The Süddeutsche Schuh dealer Schuh Graf initiated bankruptcy proceedings in self -administration in June. In Baden-Württemberg, the family company runs 27 shops under the names Schuh-Mann and Quick Schuh and employs 160 people. The shops remain open, the wages are secured for three months through the bankruptcy money. The company, founded in Stuttgart in 1938, is now trying to develop a sustainable renovation concept. Schuh Graf gives the weak economy, the weak economy, the trend towards online trading and buying the purchase of customers (symbol image) as reasons for the economic difficulties.
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Colors, stripes, bears are cases for the court
Sometimes the processes are about shoe design, but sometimes also about the color purple as with Milka vs. Tony’s chocolonely. Sometimes it is about a few stripes like Nike vs. Adidas and sometimes like with Haribo vs. Lindt about bears that are only very distant.
LPB
Source: Stern
