Auto industry
China and the USA are pressing sales at Audi
Audi sold fewer cars in the first half of the year. However, the brand is in good company – and at least in one area it goes uphill and again through a psychological threshold.
Audi’s heel weakens. Especially in China and the USA, things went worse in the first half of the year, as the company reports. A total of 5.9 percent dropped to 783,531 cars. After all, the pure electric cars (BEVS) went uphill: 101,381 deliveries are an increase of 32 percent. Most recently, Audi had delivered more than 100,000 pure Stromer in the second half of 2023.
The drivers for BEV growth were especially Germany and the rest of Europe, where almost three quarters of the vehicles were sold. Driven by the powerful Stromer -Guachsen, the overall numbers at home are also better off: In Germany, Audi was able to deliver a good 103,000 cars – more minimally than a year ago, in the rest of Europe, the minus was at least milder with 4 percent to just under 232,000.
“The positive trend in the BEV deliveries and order inputs clearly shows how well our new BEV portfolio will be received by our customers. At the end of the year we will have the latest portfolio in the premium competition,” emphasizes sales director Marco Schubert.
Competition in China burdened
In contrast, Audi lost a good 10 percent in the most important market in China and was able to sell almost 288,000 cars. Here the electric car numbers even dropped almost a quarter above average. Audi was not even able to deliver 8,000 cars on the world’s largest electric car market on which a price war is currently raging. The Ingolstadt residents refer to a “further very intensive competitive situation on site” and hope for the effect of new products in the second half of the year.
In North America – without Mexico – 9 percent went down to almost 99,000 cars. The electric car supplies also dropped here, but a little slower. The current model offensive will only be effective there, it said by Audi.
However, the competition between Porsche and Mercedes-Benz is no better. Mercedes has registered a decline from eight percent to 1.08 million cars for the first half of the year. Porsche went down by six percent to 146,400 cars. Both suffered from a weak China business. BMW has not yet given any numbers.
dpa
Source: Stern
