The celebration promises to extend and energize retail trade. The roast leads the gastronomic meetings, and the average gift by gift exceeds $ 32,000.
He Friend’s Daywhich is celebrated this Sunday, July 20, is emerging as one of the most impact dates in the winter commercial calendar. According to a survey, the average expenditure per person will be around $ 32,000between exits, meals and gifts, with a strong expansive effect on key sectors such as gastronomy, retail trade and delivery services.
“Friend’s Day has become a key date for trade and economy, mobilizing various items with a direct impact on consumption”, Said Damián Di Pace, director of Focus Market, a consultant who made the report. The celebration, which combines the emotional value of the reunion with the impulse to seasonal consumption, represents a strategic opportunity for small and medium enterprises in a context of generalized retraction.
This year, the event falls on Saturday, which expands the possibilities of meeting and consumption. “When friend’s day falls on the weekend, its economic impact multiplies: Several meetings are held, with different groups, and that enhances consumption in bars, restaurants, catering services, delivery and gifts, ”said Di Pace. In many cases, the celebrations extend beyond the official day, covering Friday and Sunday.
Mondongo and Cauliflor – roasted .jpg
Mondongo and cauliflower
Roast, pizza and chopped: the favorite menu
Regarding meals chosen to share among friends, the roast leads the preference with a 32%followed by the pizza (26%) and the chopped (21%). To a lesser extent, the Empanadas (16%), the pasta (4%) and plates based on vegetables (1%).
When organizing the celebration, a 32% of respondents will choose to buy in supermarkets or businesses for cooking at homewhile a 22% will choose pizzeriasa 18% will gather in barsa 12% in grills and a 10% in traditional restaurants. Just one 3% will resort to catering services and another 3% directly will not celebrate the date.
Gifts and emotional consumption
For those who decide to entertain their friends with some gift, the Average expenditure is $ 32,270with items such as perfumery, clothing, chocolate, accessible technology and shared experiences (such as tickets or vouchers) among the most chosen.
“Beyond the emotional value, this date represents a commercial opportunity that energizes SMEs and encourages movement in sectors hit by consumption retraction”, Said Di Pace. According to the economist, the multiplier effect of spending per person returns to the friend’s day a relevant commercial date, comparable with Valentine’s Day in terms of urban consumer behavior.
Source: Ambito
