Dairy Verónica plans layoffs for the fall of consumption while there is a rage of trips abroad

Dairy Verónica plans layoffs for the fall of consumption while there is a rage of trips abroad

Although the economy grows, the performance of the different sectors is still heterogeneous. The data show that the most complex situations are seen in those areas that generate the most employment. While travel agencies celebrate the growth of broadly issuing tourism towards “exotic” destinations, the traditional Veronica dairy firm is in crisis: it plans to suspend and detach personnel due to the fall in consumption, the decrease in the production and the cost of costs. According to a recent report, industry and commerce are among the model losers, while the financial sector is the main winner.

Economic activity grew almost 6% in the first quarter of 2025, compared to the same period of 2024. INDEC data shows that it was even slightly above 2023 levels (+0.6%). However, growth is heterogeneous and the exchange rate appreciation model has winners and losers.

According to the report of the consultant Audemus, the problem is that among the latter, there are the activities that generate the most work. They represent more than 52% of formal employment. Both for the level of activity, and for relative prices, the main losers are industry and commerce, while among the winners, financial intermediation and energy are recorded.

Winning and Loser Table

“Before a generalized recovery we are observing changes in the dynamics of the different economic sectors that have been consolidated from the economic policy deployed by the government,” says the report. And put another relevant fact on the table: With a similar GDP, imports were 22% above 2023. All in a scenario where dollars do not have plenty of.

Crisis in Verónica, period climate

In the last hours the Dairy Verónica company appeared before the Ministry of Labor of the Nation in the opening of its crisis preventive procedure. There lThe representatives of the firm assured that the complications that the firm is going through are “directly related to the crisis of the dairy sector in Argentina.”

On this point, they warned a Low of consumption in the domestic market of 9.7%a 7% drop in production, an increase in costs derived from the inflationary context of the last ten years, a little competitive value chain and “the impossibility of accessing financing at reasonable interest rates ”.

A document to which he had access scope, details that Verónica went from producing 800 thousand liters per day to only 180 thousand, which generated an idle installed capacity that “directly impacts the company’s finances.” This led her to sell her central property and make “drastic” decisions about her structureto. What is coming, according to negotiation sources are the elimination of shifts, suspensions, fractional payment of salaries and separation.

Travel boom to “exotic” destinations

In that Argentina departure, with winners and losers, There is a phenomenon that continues to grow: broadcasting tourism. According to sector data, searches for distant international destinations and “exotic” profile, grew by 134% in the first semester compared to the same period of the previous year.

Among the cities with more demand stand out Johannesburg, in South Africa, with an increase of 175% in searchesTokyo, in Japan, with a 155%rise, Bangkok, in Thailand, which increased 107%, Cairo, in Egypt, which registered a 98%rise and Seoul, in South Korea had a growth of 84%.

Private consumption grows, there is even 5.1% above the levels of 2023. But there the two Argentines, the consumption of durable goods and tourism abroad appear again, which took strongly with the return of credit and the exchange rate appreciation and that of mass consumption, with a lean performance product of salary stagnation and employment. For Audemus there was a determining factor to order the list of winners and losers: The commercial opening, which arrived with backward dollar and without better significant in local competitiveness.

Source: Ambito

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