The occupancy levels collapse, while receptive tourism falls, the broadcast grows and the profitability of the hotel sector enters into a critical zone.
Winter holidays arrived with more uncertainty than tourists. According to sector data, the 2025 season records a fall of at least 20 percentage points in the demand compared to last year, impacting fully on hotel occupancy in almost the entire country.
The survey of Tourism Hotel Association (AHT) It shows a blunt reality. Cities like Buenos Aires, Mendoza and Iguazúhistorically receiving visitors from abroad, are among the most affected. Only some ski centers, such as Bariloche or Villa La Angosturathey escape the trend, thanks to a good influx of Brazilian tourists and greater air connectivity with cities such as San Pablo, Rio de Janeiro and Porto Alegre.
“We are going through a complex winter. The decline in international tourism and the growth of the broadcast directly affect the national hotel,” he said Gabriela FerrucchiPresident of the AHT.
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The profitability of hotels, the other critical front
A more worrying fact is added to this decrease in the occupation: the loss of profitability. According to Roberto AmengualPresident of the chain They would love hotelssome destinations record Occupation drops of up to 40% compared to 2024a year that was not good either. “Those who fell less are 10% decline, such as Termas or Carlos Paz, but others such as Río Gallegos or Tucumán show deepest falls”, detailed.
As he explained, a strong blow is in the rates. “The rates were updated only 40% of the total year -on -year CPI, while the costs of the sector rose between a 50% and 800% according to the item. Some components such as energy or real estate taxes shot over 800%, ”said Amengual. This gap between income and costs puts in check the sustainability of the hotel business, which already drags more than a year of crisis.
He broadcast tourism It is another factor that weakens national tourism. With a favorable exchange rate, many Argentines chose International destinationsattracted by the possibility of shopping or looking for more temperate climates. Brazil, with its supply of sun and beach, added travelers who prefer to escape from local cold.
On the other hand, the last moment reserves They are consolidated as a trend that complicates the planning of the sector. “The greatest demand begins to notice this week, coinciding with the school break of Buenos Aires and CABA,” Ferucci said although he argues that it is not enough to reverse the red numbers.
A policy order to avoid collapse
“The feeling of crisis is installed. It is already beginning to see loss of employment in the sector. It would be important to establish policies that allow to support the hotel, which meets a key role in regional economies,” said Amengual.
Meanwhile, winter advances, and with it the concern of a sector that crosses delayed rates, falling reserves and unbroken costs.
Source: Ambito
