Internet giant: Google’s advertising business is also growing with AI search

Google’s business with online advertising continues to grow rapidly, while the Internet group is redesigning its search engine with artificial intelligence. In the past quarter, the advertising revenues rose by 10.4 percent to $ 71.34 billion. That was slightly higher than the expectations of the analysts. AI positively influences all parts of the business, emphasized Google boss Sundar Pichai.

Advertising on Google continues to generate most of the proceeds from the parent company Alphabet. The development of the advertising business is observed very closely. Because Google brings more into the search engine with the help of AI created summaries that can answer requests from users directly. In many cases, the incentive in many cases drops to click on the left next to the search results. However, Google earns the money and companies that switch advertising from the Internet group, so users get users on their websites.

Alphabet’s corporate sales were $ 14 percent to $ 96.43 billion over the market expectations. Meanwhile, the profit rose by 19.4 percent to just under $ 28.2 billion.

The stock temporarily gave up by around 1.5 percent in post -market trading.