4.3 million tourists traveled throughout the country and the expense reached US $ 1,163 million. Although the result exceeded the initial forecasts, the activity fell to last year.
The 2025 winter vacation left an estimated economic impact of $ 1.5 billion (US $ 1,163 million)according to sector data. The tourist movement was significant, with 4.3 million people who traveled through the countrybut it was a 10.9% lower than last winteraffected by the loss of purchasing power, the fall of receptive tourism and unavailable climatic conditions.
According to the survey of the Argentine Confederation of the Medium Enterprises (CAME), the middle stay dropped from 4.1 to 3.9 days, while the daily spending per tourist averaged the $ 89,2364.8% higher than the year before constant prices. However, the total economic impact was a 11.2% lower than in 2024also at real prices. The prominence of internal tourism was consolidated, favored by the unfolding of the school break, although with a different composition: while the highest income sectors chose to travel abroad, the national tourist opted for shorter getaways, promotions and accessible destinations.
One of the data that anticipated this trend was the Hot Sale de Mayoin which more than 50% of sales were to international destinations. The last INDEC report confirmed that trips abroad grew by 67% year -on -year in the first four -month period.
What were the most chosen destinations on this winter vacation
The most wanted destinations were the winter classics: Bariloche, Puerto Iguazú, Las Sierras de Córdoba, Ushuaia, San Martín de los Andes, Mendoza, Salta and El Calafatetogether with thermal complexes in Entre Ríos and Santiago del Estero.
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Cordova It was one of the provinces with the greatest movement: more than 500,000 tourists in the first fortnight, with 90% occupancy peaks in Villa General Belgrano and Villa Carlos Paz.
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Buenos Aires He had a moderate season, with an occupation lower than the previous year, but good performance in close destinations such as Chascomús, Tandil or Sierra de la Ventana.
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Buenos Aires City It maintained a constant flow, supported by a very wide free cultural offer.
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Catamarca He stood out for the Poncho party, which attracted more than 28,000 tourists and 80% occupation in the capital.
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Mendoza It registered 320,000 visitors, with an average occupation of 65%, driven by oenological and mountain tourism.
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MISSIONSwith Puerto Iguazú at the head, it was one of the most chosen destinations, with 255,000 overnight stays and occupation of 78%.
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Santiago del Estero It reached 95% peaks in Termas de Río Hondo and an economic impact of $ 30,000 million.
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Jujuy He showed an occupation of 73%, highlighting the Quebrada de Humahuaca, Tilcara and Las Salinas Grandes.
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Entre Ríoswith thermal tourism as the protagonist, he had 80% peaks in some destinations.
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Santa Fe He mobilized 800,000 people with high impact in Rosario and the provincial capital.
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Tierra del Fuegowith an average expenditure of $ 350,000 daily per tourist, it was one of the highest ticket destinations.
In the south, Neuquén and Río Negro They had a season with contrasts: Bariloche reached up to 80% occupation, although it hit the lack of snow. In ChubutPuerto Madryn rebounded towards the end of the month thanks to cultural activities and celebrations for its anniversary.
Other provinces such as San Luis, La Rioja, La Pampa and Chaco They presented more moderate results, with occupation between 40% and 60% and strong presence of regional tourism.
UNNemed
Source: Ambito
