Fernando Savore, vice president of the Buenos Aires store of Store, pointed against the increases in Gondola and defended SMEs: “We are no longer captive from the big brands.”
The vice president of the Federation of Warehouses of the Province of Buenos Aires (Faba), Fernando Savarehe launched strong criticisms against food and mass consumption for the reactivation of gondolas price increases. “Do you want to sell? Lower prices,” he said in statements to Radio Rivadaviareferring to recent lackes, cigarettes and perfume and cleaning products.
Savore warned that these increases will be contrary to the recent behavior of the consumer and commercial logic: “We are surprised because many companies had come down, because they did not sell. They should not have increased.” In that sense, he pointed out that The “Quiet Prices” policy was workingwith corrections that had not been validated either by hypermarkets or by neighborhood shops.
“When it is not sold, prices go down”
In dialogue with the program Mercuriali 630the Wardrobe leader explained how the market behaves in the face of highlights: “Companies make the attempt at modification. Then, when wholesalers do not reach the sales quota, bonuses begin and prices come down again. It gives me a lot of anger.”
In addition, he said that The current consumer buys for price and not by brandwhich favors small and medium enterprises: “Argentines are all marchers. However, what I see is that SMEs companies entered the confidence of families. Why not give them more space?” He said.
SMEs gain ground
Savare valued the growth of alternative and regional brandswho managed to compete with good quality and accessible prices: “Today we have many companies, so we are not so captive to have to buy that brand,” he said, in reference to the great market firms.
“The most competitive cream cheese is very high and realize that the 15 begin to throw the bonuses that can be 30%,” he exemplified, highlighting how businesses resist the rises with their own strategies and greater diversity of offer.
CNNE-1269047-FERNANDOSAVORE
“Let’s not be scared with the missing: what is left over are companies”
Asked about the possible lack of stock for not validating increases, Savore was emphatic: “Let’s not scare ourselves with the missing, because what is left over are companies. Here you have to produce and lower prices”In addition, he said that after April, the oil companies tried to apply 5% to 9% rises that They were rejected both for hypermarkets and warehouses.
Savare also took the opportunity to criticize those who highlight without justification: “They are criminals. They will not sell.” And he assured that the shops already actively discuss how to react: “We talk to the store of stores … when the companies that increase, we will tell them that we do not want anything.”
In a context of low purchasing power, proximity shops are consolidated as spaces where the Consumer takes care of the pocket And it is prioritized Accessibility rather than fidelity to brands. The gondola prices dispute is more in force than ever, and warehouses make their voice firmly.
Source: Ambito
