In a challenging economic context, the Children’s Day It is consolidated as one of the key dates of the second semester for the Retail trade. This year, the novelty is that The clothing displaced toys as the favorite giftwhile the Average projected expenditure does not exceed $ 50,000.
This is reflected in a report by the Focus Market consultant, which relieved 2,873 cases throughout the country to know consumption trends, Promotions available and purchase channels preferred by Argentines for this special date.
“For the first time, the clothing is imposed as the most chosen gift for Children’s Day, displacing toys. The projected average spending is around $ 49,500 and trade appeals to promotions, installments without interest and discounts to boost sales in a context of measured consumption and high competition. In a year where the economy continues to adjust, this date allows you to anticipate the address of domestic consumption, ”he said Damián Di PaceDirector of Focus Market.
Ranking top clothing
For the first time in years, the clothing leads preferences with a 33% of the answers, surpassing the traditional toys, which this year were located second with the 22%. The list continues with didactic books (19%), Sports articles (7%), computer science (7%), Footwear (5%) and Rodados (2%)as bicycles and skateboards.
This investment in the trend – last year headed by toys – shows a change in families’ priorities, possibly related to the usefulness of products and the search for higher expenditure performance.
Children’s Day: Moderate expense and aggressive promotions
He Average budgeted expense For homes for child’s day gift is located in $ 49,500a figure that remains contained in the face of inflation progress.
To boost sales, trade appeals to a battery of tools: discounts with credit cards, digital wallets, bank promotions and Financing in installments without interest.
“Strong competition and accumulation of surplus stock forces to apply aggressive promotions to sustain sales. There is a downward pressure on the prices in clothing, footwear and toys, which challenges the local industry with increasingly narrow margins,” said Di Pace.
The most chosen channel to make purchases is the Open Sky Shopping Center (31%)followed by the Electronic Commerce (27%)where the Marketplaces (39%), brand websites (28%), Instagram (19%), Facebook (6%) and other platforms (8%). The Shoppings occupy third place with a 23%while Supermarkets (10%) and outlets (8%) They close the ranking.
This combination reflects the coexistence of traditional physical purchase with the growing penetration of the digital channel, especially in segments such as toys, clothing and technology.
Dressing a child from head to toe costs more than $ 130,000
Based on the price analysis of quality brands, Focus Market estimated that dressing a child with a complete set (jacket, diver, shirt, pants and shoes) costs between $ 136,000 and $ 140,000depending on the genre.
This partly explains the rise of clothing as the main gift, since it allows to cover a concrete need of families in a single expense, although raised. Although toys lost prominence in the face of clothes, they are still an important option. The report details that 8 toys prices surveyed In the main toys in the country They had interannual increases relevant to 2024.
On the other hand, the video games They occupy a place of privilege in the preferences of the little ones. The most played online titles in the country were highlighted, both free and payments, whose values range between U $ S9 YU $ S90according to the platform and the type of content. In a scenario of Slow recovery of purchasing powerChildren’s Day 2025 exhibits A more rational consumer.
UNNemed (2)
The weight of imports in the heading of toys
In the first semester of 2025 a 79% increase in the value of toys importsreaching the U $ SFOB 58.3 millionwith an even greater increase in volume: 10,500 tons (+108.7%). The number of importing companies also grew: 89% more than in 2024moving from 265 to 501 signatures.
What worries the sector most is not the quantity but import quality: They identified themselves 139 companies that import toys at lower values au s3 per kiloclose to the price of raw material, which raises serious risks to child security and unfair competition.
That volume represents the 43% of the imported totalwhich motivated the camera to redouble your awareness efforts about the importance of acquiring safe, certified products and enabled shops.
Source: Ambito
