From the sector that brings together the toy industry they published data on the sales of the new edition of the event. They highlighted the growth of operations via electronic commerce.
The Toys sales by him Children’s Day 2025 registered a fall in 5.2% Regarding last year, according to sector data. Despite the growth of electronic commerce, which reached 24%, physical stores still maintain 76% of the total operations.
According to the report made every year the Argentine Chamber of the toy industry (CAIJ) for this special date, The reasons for the fall in sales of this year are multicausal: the cold weather, the holiday of Friday 15 and the low influx to physical stores, were some of the reasons that impacted on the decline in sales.
Children’s Day 2025: Fall in sales and increased electronic commerce
Although the operations in physical stores (of closeness and large chains) concentrate the 76% of operations, the Electronic commerce grew 30% and reached the 24% Of the total, although he failed to compensate for the retraction of the face -to -face channel
On average, the ticket in close toys was $ 13,000while in the big chains the $ 38,000with predominance of imported products.
The sector faces complications for the Overcomer: Between January and July toys increased 114% in volume and 84% in value, reaching 13,752 tons. In addition, the CAIJ warned about risks of Children’s Security before the flexibility of controls and the entry of products at values lower than U $ S3 per kilo.
“The game must be without risks. childhood security He has constitutional hierarchy in Argentina, ”said the president of the Chamber, Matías Furiówho said they will report importers who present false documentation.
The entity also announced the launch of the Argentine Toys Observatorywhich will control compliance with safety standards in shops and platforms, will grant the seal “Safe toy”And he will work with pediatricians in the detection of emerging risks.
Among the tendencies From this year the didactic and early toys, the rise of the board games, the Peluches de Capibaras and the viral phenomenon of the collectible “were highlighted,”Labubu”, Which exhausted stock thanks to its diffusion in social networks.
The National Industrymade up of some 180 SMEs who use more than 8,000 peopleit operates 50% of its capacity and demands a reduction of taxes and Logistic costs to compete against import advance.
Source: Ambito
